Innovate Blog

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Orange background and person wearing a black beanie and black shirt operating a video camera with a microphone attached. White text overlay that reads, "Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief"

Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief

 Posted on Tuesday March 31, 2026 by Sharon McDonald
Discover how strategy, storytelling, and stakeholder alignment come together in a Creative Brief to create impactful video content.
Orange background and person wearing a black beanie and black shirt operating a video camera with a microphone attached. White text overlay that reads, "Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief"

Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief

Posted on by Sharon McDonald Blog header graphic for the 'Audience-First Shift.' An illustration shows a digital network connecting a phone to various audience members, symbolizing meaningful connection. Text reads: 'The Audience-First Shift: What the CRTC Discoverability Study Means for You.

The Audience-First Shift: What the CRTC Discoverability Study Means for You

Posted on by Sharon McDonald 2026 Digital Marketing Trends: : What Brands Need to Know for the Year Ahead

2026 Digital Marketing Trends: What Brands Need to Know for the Year Ahead

Posted on by Sharon McDonald

Make Your Digital Content Accessible: What You Need to Know About Accessibility

Posted on by Jessica Mendoza

Debunking Marketing Myths

Posted on by Jessica Mendoza

Social Media Marketing Predictions 2024: Embracing the Future While Maintaining the Classics

Posted on by Jessica Mendoza

Embracing the Future: The Impact of Artificial Intelligence in Digital Marketing

Posted on by Jessica Mendoza

Empowered By Women: A Personal Connection to Women’s History Month

Posted on by Jessica Mendoza

Our 13th Anniversary: Innovate By Day’s Origin Story

Posted on by Jessica Mendoza

Innovating By Day… And Night: Part 2

Posted on by Jessica Mendoza

Innovating By Day… And Night: Part 1

Posted on by Jessica Mendoza

Exploring the Top Twitter Alternatives in 2023

Posted on by Jessica Mendoza

What We Can Learn from Creators in the LGBTQ2+ Community

Posted on by VC Crapsi-Krisiuk

Social Media During Black History Month

Posted on by Selina McCallum

#Namaslay: Can Yoga Improve Your Productivity at Work?

Posted on by Ayushi Shah A smartphone with a picture on the screen of a young woman reading something on a laptop screen, her hands over her mouth. Inset images show insulting comments including 'idiot', 'loser', and 'I hate u'.

What to do when the hate comments start rolling in?

Posted on by Teagan Lisson

A Beginner’s Guide to TikTok

Posted on by Abby Esteireiro Craig Blankenhorn/HBO image of Sarah Jessica Parker in the Sex and the City Reboot And Just Like That... Carrie Bradshaw, with straight hair and glasses, sits behind an open Apple MacBook, the screen reflected in her lenses. The background is dark.

And Just Like That… Peloton and the power of the internet

Posted on by Teagan Lisson Meeting room with laptops on table, a person's hands gesturing openly in discussion.

Get your brand marketing on track

Posted on by James Woods Six actors and characters we've seen on our screens recently as we anticipate a wave of nostalgia in the winter of 2021. From left, a bearded Paul Rudd in Ghostbusters: Afterlife, Mckenna Grace is the obvious grandchild of Harold Ramis' Egon Spengler in Ghostbusters: Afterlife, Steve Burns delivered a long-awaited personal message to the now-grown-up Blues Clues audience; Keanu Reeves definitely has a John Wick vibe in the new trailer for The Matrix: Resurrections, Carrie Ann Moss returns as Trinity (or does she?) and Yahya Abdul-Mateen II is Morpheus now?

Nostalgia Rules: Everything Old is Good Again

Posted on by James Woods