Innovate Blog

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A Beginner’s Guide to TikTok

 Posted on Wednesday May 25, 2022 by Abby Esteireiro

A Beginner’s Guide to TikTok

Posted on by Abby Esteireiro Craig Blankenhorn/HBO image of Sarah Jessica Parker in the Sex and the City Reboot And Just Like That... Carrie Bradshaw, with straight hair and glasses, sits behind an open Apple MacBook, the screen reflected in her lenses. The background is dark.

And Just Like That… Peloton and the power of the internet

Posted on by Teagan Lisson Meeting room with laptops on table, a person's hands gesturing openly in discussion.

Get your brand marketing on track

Posted on by James Woods Six actors and characters we've seen on our screens recently as we anticipate a wave of nostalgia in the winter of 2021. From left, a bearded Paul Rudd in Ghostbusters: Afterlife, Mckenna Grace is the obvious grandchild of Harold Ramis' Egon Spengler in Ghostbusters: Afterlife, Steve Burns delivered a long-awaited personal message to the now-grown-up Blues Clues audience; Keanu Reeves definitely has a John Wick vibe in the new trailer for The Matrix: Resurrections, Carrie Ann Moss returns as Trinity (or does she?) and Yahya Abdul-Mateen II is Morpheus now?

Nostalgia Rules: Everything Old is Good Again

Posted on by James Woods Screenshots from Turner Classic Movies' TikTok page, from left: Natalie Wood in Sex and the Single Girl in a white dress and white gloves, says 'Hello?' into a white telephone, Robert De Niro in Taxi Driver looks into the camera and asks 'You talkin' to me?' and Dustin Hoffman, framed by Anne Bancroft's knee in The Graduate states 'Mrs. Robinson, you're trying to seduce me.'

Think TikTok is just for kids? Think again.

Posted on by Teagan Lisson Side by side screenshots from Sarah Jenkins TikTok account. The left-hand pane includes her three most recent posts, all created and posted within 24 hours. Sarah has 100.6K followers and 8.1M likes. In the right-hand pane is an image of Sarah in a leopard print top, looking into the camera and drinking a Starbucks coffee, with the caption "See you in the next vlog!"

Three keys to building an audience on Social Media: Consistency, Consistency, and Consistency.

Posted on by Teagan Lisson Screenshot of Adam Mosseri's Instagram post announcing that Instagram is 'no longer just a square photo sharing app.'

Evolve or die: Instagram is transparent about shifting focus to creators, video, shopping, and messaging

Posted on by James Woods Image of a young woman holding up a model of the Kim's Convenience store in front of her face.

How Great Storytelling Inspires Creativity

Posted on by Abby Esteireiro Closeup of a man's hands reaching toward the viewer holding a jar full of colourful money, bills and coins.

Crowdfunding is about more than just money—it’s about community.

Posted on by Abby Esteireiro