DEBORAH DAY

CEO & CHIEF STRATEGIST

When I started Innovate By Day in 2010, I saw that audiences were looking for a way to connect directly with the talent behind the shows that they loved. And they weren’t being heard. I saw the opportunity to facilitate that conversation for them through social media. My 20 years working as a director and producer gave me direct relationships with creators in front of and behind the camera. I was uniquely positioned to create content that extended the reach of the show that offered authentic, real time engagement with fans.

Cut to today. The company has grown by leaps and bounds. We have an experienced team that spans many disciplines, including brand marketing, classic PR, creative development, social media management, web and app development, video production, media buying, and analytics.  We’ve been fortunate to have extraordinary clients from across the industry - spanning genres, countries, short form and long form projects, and multi-year campaigns. It has been a real privilege.

So why work with us? Because we listen. To our clients, to audiences, and to each other. And once we have your attention, we respond, thoughtfully. We are collaborators and facilitators. These are core values for us, not to mention a best practice for engaging audiences. Listen, engage, respond. That is what Innovate By Day is all about.

Deborah Day

OUR SERVICES

Social Media

Community Building
Influencer Outreach
Management
Fan Contesting

Branding

Logo Development
Communications Strategy
Personal Brand Development

Marketing

Content Strategy
Campaign Planning
Live Events & Activations
Fan Experiences

Content Creation

Video Production
Interactive Games
Web Development
Live Streams
Graphic Design

Profile Management

Brand Partnerships
Strategic Planning

Paid Reach

Implementation
Reporting & Analytics

Funding Applications

Grant Writing

SOCIAL MEDIA

Community Building
Influencer Outreach
Management
Fan Contesting

CONTENT CREATION

Video Production
Interactive Games
Web Development
Live Streams
Graphic Design

BRANDING

Logo Development
Communications Strategy
Personal Brand Development

PROFILE MANAGEMENT

Brand Partnerships
Strategic Planning

MARKETING

Content Strategy
Campaign Planning
Live Events & Activations
Fan Experiences

PAID REACH

Implementation
Reporting & Analytics

FUNDING APPLICATIONS

Grant Writing