At Innovate By Day, we value camaraderie and innovation. We work closely together—collaborating with our clients and within our team. We stay on top of trends in digital marketing and communications. We make great digital content for dynamic campaigns, guided by thoughtful strategic plans. For the last ten years, we’ve specialized in the cultural industry—but you don’t have to be a TV producer to work with us.

We bring what we know about social media marketing, creating killer content, engaging audiences in authentic conversation, and driving acquisitions, to you.


We craft your stories to attract and engage audiences—driving toward measurable results. Our history of working with leading networks, government, industry organizations, corporate clients, and popular shows and films means we thrive in high-stakes environments with multiple stakeholders. We are agile in our approach and courageous in our execution, delivering results—while having fun in the process.


We listen: to you—our clients, to audiences, and to each other. These are core values for us, and a best practice for engaging audiences. We check our egos at the door, and always put our best work forward. So, let’s collaborate—we can’t wait to engage audiences around you and your projects.

We produce work in both of Canada’s official languages.
Réservez une consultation personnalisée avec nos experts en marketing.


The Team

We are agile, adaptable team players who evolve marketing strategies to get results. We are enthusiastic about your work and ours, and we are committed to reaching and impacting your audience, delivering a successful campaign.

Deb Day (she/her/elle)CEO & Chief Strategist

Calvin Winter (he/him)Senior Full Stack Developer

Calvin Winter (he/him) Senior Full Stack Developer

Doug Benn (he/him)Associate Director of Content & Video Production
Innovate By Day Studios

Doug Benn (he/him) Associate Director of Content & Video Production

James Woods (he/him)Senior Content Manager

James Woods (he/him) Senior Content Manager

Joe Parente (he/him)Videographer & Editor
Innovate By Day Studios

Joe Parente (he/him) Videographer & Editor, Innovate By Day Studios

Laurie-Anne (she/her/elle)Bilingual Project Manager

Laurie-Anne (she/her/elle)Bilingual Project Manager

Nilu Seneviratne (she/her)UX/UI Designer

 Nilu Senevi (she/her) UX/UI Designer

Paulina Carranza Renteria (she/her)Digital Media & Paid Reach Specialist

Paulina Carranza Renteria (she/her) Digital Media & Paid Reach Specialist

Rajiv Gupta (he/him)Accountant/Bookkeeper

Rajiv Gupta (he/him) Accountant/Bookkeeper

Selina McCallum (she/her)Digital & Social Media Specialist

Selina McCallum (she/her) Digital and Social Media Specialist

Teagan Lisson (she/her)Project Manager & Editor
Innovate By Day Studios

Teagan Lisson (she/her)Project Manager & Editor

Torin Stefanson (he/him)Director of Finance & Production

Torin Stefanson (he/him) Director of Finance & Production

VC Crapsi-Krisiuk (she/her they/them)Associate Director of Operations & Marketing

VC Crapsi-Krisiuk (she/her they/them), Associate Director of Operations & Marketing

Bubba-GuinnessNaps & Treats

 Bubba-Guinness Naps & Treats

ChurroOffice Wanderer

Churro Office Wanderer

ManorCutie Patootie

Manor Cutie Patootie

NestaFetch Enthusiast

Nesta Fetch Enthusiast

BlueFinger Biter

Blue Finger Biter

HaroldModelling & Being Orange (IYKYK)

Harold Modelling & Being Orange

MaudeVideo Bomber

Maude video bomber

AndyThe Most Interesting Cat In The World

Andy The Most Interesting Cat In The World

OllieApartment Princess

Ollie Apartment Princess

LunaCuddle Assistant

Luna Cuddle Assistant

This project was undertaken with the financial support of the Government of Canada through Innovation, Science and Economic Development Canada – Digital Skills for Youth, as part of the Youth Employment Strategy.

Le financement de cette initiative est fourni par le gouvernement du Canada par l'entremise de l’Innovation, Sciences et Développement économique Canada – Programme de compétences numériques pour les jeunes dans le cadre de la Stratégie emploi jeunesse.