About Innovate By Day

ABOUT US

At Innovate By Day, we value camaraderie and innovation. We work closely together—collaborating with our clients and within our team. We stay on top of trends in digital marketing and communications. We make great digital content for dynamic campaigns, guided by thoughtful strategic plans. For the last ten years, we’ve specialized in the cultural industry—but you don’t have to be a TV producer to work with us.

We bring what we know about social media marketing, creating killer content, engaging audiences in authentic conversation, and driving acquisitions, to you.

OUR COMPETITIVE ADVANTAGE

We craft your stories to attract and engage audiences—driving toward measurable results. Our history of working with leading networks, government, industry organizations, corporate clients, and popular shows and films means we thrive in high-stakes environments with multiple stakeholders. We are agile in our approach and courageous in our execution, delivering results—while having fun in the process.

OUR WORK

WHY WORK WITH US?

We listen: to you—our clients, to audiences, and to each other. These are core values for us, and a best practice for engaging audiences. We check our egos at the door, and always put our best work forward. So, let’s collaborate—we can’t wait to engage audiences around you and your projects.

SERVICES

We produce work in both of Canada’s official languages.
Réservez une consultation personnalisée avec nos experts en marketing.

Commencez Maintenant

TESTIMONIALS

[Deb Day] puts the fan first and the audience first. So she goes out and figures out how to engage audiences for television and film in a really wonderful way. CHRISTA DICKENSON | EXECUTIVE DIRECTOR, TELEFILM CANADA

Digital media was new for a lot of us. Deb figured it out, and then created a company that made it easy for us to work in that space. JENNIFER HOLNESS | PRESIDENT, HUNGRY EYES MEDIA

Deb, in the creation of Innovate By Day, has been able to adapt with that world (of entertainment) and be a leader and forerunner in that world. She’s bringing us ideas that we haven’t even thought of yet. SUSAN ALEXANDER | PRODUCTION EXECUTIVE, ORIGINAL CONTENT, SCRIPTED, CORUS ENTERTAINMENT

Working with Innovate By Day has been an absolute pleasure. Deb and her team are engaging, professional, and ahead of the curve when it comes to all things digital… TEZA LAWRENCE | EXECUTIVE PRODUCER, AMAZE FILM + TELEVISION

The Team

We are agile, adaptable team players who evolve marketing strategies to get results. We are enthusiastic about your work and ours, and we are committed to reaching and impacting your audience, delivering a successful campaign.

Deb Day (she/her/elle)CEO & Chief Strategist

Calvin Winter (he/him)Senior Full Stack Developer

Doug Benn (he/him)Associate Director of Content & Video Production
Innovate By Day Studios

James Woods (he/him)Senior Content Manager

Joe Parente (he/him)Videographer & Editor
Innovate By Day Studios

Laurie-Anne (she/her/elle)Bilingual Project Manager

Nilu Seneviratne (she/her)UX/UI Designer

Paulina Carranza Renteria (she/her)Digital Media & Paid Reach Specialist

Rajiv Gupta (he/him)Accountant/Bookkeeper

Selina McCallum (she/her)Digital & Social Media Specialist

Teagan Lisson (she/her)Project Manager & Editor
Innovate By Day Studios

Torin Stefanson (he/him)Director of Finance & Production

VC Crapsi-Krisiuk (she/her they/them)Associate Director of Operations & Marketing

Bubba-GuinnessNaps & Treats

ChurroOffice Wanderer

ManorCutie Patootie

NestaFetch Enthusiast

BlueFinger Biter

HaroldModelling & Being Orange (IYKYK)

MaudeVideo Bomber

AndyThe Most Interesting Cat In The World

OllieApartment Princess

LunaCuddle Assistant

MEET DEB DAY

This project was undertaken with the financial support of the Government of Canada through Innovation, Science and Economic Development Canada – Digital Skills for Youth, as part of the Youth Employment Strategy.

Le financement de cette initiative est fourni par le gouvernement du Canada par l'entremise de l’Innovation, Sciences et Développement économique Canada – Programme de compétences numériques pour les jeunes dans le cadre de la Stratégie emploi jeunesse.

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