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Privacy Policy
Innovate By Day — home

Privacy Policy

Last Updated: November 5, 2026

At Innovate By Day (“we,” “us,” or “our”), we respect your privacy. We are committed to protecting your personal information in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), the Consumer Privacy Protection Act (CPPA), and provincial legislation such as Quebec’s Law 25.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://innovatebyday.ca (the “Site”) and interact with our services.

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you (“Personal Information”).

A. Information You Provide to Us

  • Contact & Inquiry Information: When you fill out contact forms, inquire about services, or apply for a job, we collect your name, email address, phone number, company name, and provided details.
  • Communications: Records of correspondence when you contact us directly via email or phone.

B. Information We Collect Automatically

With your express consent (where required by law), our servers automatically collect certain information when you visit the Site:

  • Usage Data: Pages viewed, links clicked, mouse movements, scrolling behaviour, session interactions, and time spent on the Site.
  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Cookies: We use cookies to improve user experience. Non-essential cookies (such as those used for analytics and tracking) are deactivated by default and only deployed if you opt in.
  • Third-Party Analytics: We use analytics services, including Google Analytics and Microsoft Clarity, to understand how you interact with our Site. These tools collect data such as your IP address, pages visited, time spent on the Site, and behavioural metrics like mouse movements, clicks, and scrolling. To learn more about how these providers collect, use, and protect your data, please review the Google Privacy Policy and the Microsoft Privacy Statement.

2. How We Use Your Information

We use your information for the following specific purposes:

  • To provide, operate, and maintain our Site and agency services.
  • To respond to inquiries, schedule consultations, and provide support.
  • To process job applications via our Careers page.
  • To send marketing communications (only with your explicit consent; you may opt-out at any time).
  • To analyze website usage and improve our digital content (using anonymized or aggregated data whenever possible).
  • To comply with legal obligations.

3. How We Share Your Information

We do not sell, rent, or trade your Personal Information. We only share your information in the following situations:

  • Service Providers: With trusted third-party vendors (e.g., website hosting, analytics, CRM platforms), including WPCloud, Google Analytics, and Microsoft Clarity, who process data on our behalf. These providers are strictly bound by confidentiality and data protection agreements.
  • Legal Requirements: If required by law, subpoena, or to protect the rights and safety of Innovate By Day, our clients, or the public.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

4. Cross-Border Data Transfers

Innovate By Day is based in Ontario, Canada. Your Personal Information may be stored and processed in any province within Canada, or securely transferred to service providers in other jurisdictions (such as the United States). By using our Site, you acknowledge that your information may be subject to the laws of those jurisdictions. We ensure appropriate contractual safeguards are in place for any cross-border transfers.

5. Data Security and Retention

We implement robust administrative, technical, and physical security measures to protect your Personal Information from unauthorized access, alteration, or disclosure. We retain your data only for as long as is strictly necessary to fulfill the purposes outlined in this policy or as legally required (e.g., for accounting or tax purposes), after which it is securely destroyed or anonymized.

6. Your Privacy Rights

Under Canadian privacy laws, you possess the following rights regarding your Personal Information:

  • Access & Portability: You have the right to request access to the personal data we hold about you and, where applicable, request it in a structured, commonly used format.
  • Correction: You may request that we update or correct inaccurate information.
  • Withdrawal of Consent: You may withdraw your consent for data processing (e.g., unsubscribing from emails or updating cookie preferences) at any time.
  • Deletion & De-indexing (Right to be Forgotten): You may request the deletion of your Personal Information or request that we cease disseminating it, subject to certain legal or contractual restrictions.

To exercise any of these rights, please contact our Privacy Officer (details below). We will respond to your request within 30 days.

7. Third-Party Links

Our Site contains links to external platforms (e.g., LinkedIn, Instagram, Facebook). We are not responsible for the privacy practices of these third parties and encourage you to read their respective privacy policies.

8. Changes to This Policy

We may periodically update this policy to reflect changes in legal requirements or our operational practices. Changes will be posted on this page with an updated “Last Updated” date.

9. Contact Our Privacy Officer

If you have questions, concerns, or wish to exercise your privacy rights, please contact our designated Privacy Officer:

Deb Day, Privacy Officer
Innovate By Day Inc.
Email: privacy@innovatebyday.ca
Phone: 416-360-4060
Website: https://innovatebyday.ca
Mailing Address: 905 Danforth Avenue, Toronto, ON, M4J 1L8