Who we are
Strategic Communications and Digital Marketing Built on Trust
In an era of synthetic noise, trust matters more than ever. We turn complex mandates into stories people connect with, combining emotional impact, accuracy, and creative strategy across digital content, websites, and paid campaigns.
We are the storytellers that storytellers hire.
Let’s Tell Your Story
Core Services
We combine award-winning filmmaking experience, hands-on production expertise, and human-centric content creation with a data-driven approach to execute multi-platform strategies and campaigns that cut through the noise.
Social Media
Connect meaningfully. Engage authentically.
Web Design & Development
Engage your audience with secure, standout digital experiences.
Digital Strategy & Marketing
Strategic Stewardship for purpose-driven brands.
Video Production & Digital Content
Video content that resonates, captivates, and connects.
Paid Media & Digital Advertising
Reach the right audience at the right time.
Trusted by Leading Voices
Meaningful Work Deserves Meaningful Marketing
We help government, cultural and entertainment organizations, corporate CSR and ESG teams, not-for-profits, and social enterprises build trust through meaningful storytelling.
Our strategy, digital content, websites, and paid campaigns combine creative vision with clear stakeholder alignment and audience-aligned content. We work where messages carry weight, helping organizations strengthen credibility, drive awareness, enhance discoverability, and improve community engagement.
Our Verified Human standard grounds every campaign in real people, real stories, and thoughtful execution, supported by:
- Inclusive storytelling: GBA+ certified expertise that brings cultural nuance to your message.
- Accessibility: Content and websites built for inclusive, user-friendly experiences with AODA and WCAG compliance.
- Bilingual execution: Expert strategy and delivery in English and French.
- Trusted specialists: Google Ads partners, cultural community experts, and subject matter specialists.
If your digital presence needs to reflect the maturity, credibility, and impact of your organization, you’re in the right place.
Start a ConversationWhat Our Clients Say
We appreciated IBD’s understanding of our vision and constant checking in with us to make sure we were still aligned as the project moved forward… making us feel heard and involved throughout.
MLSE
We very much enjoyed working with Innovate By Day. They were supportive and helpful in building our brand. They quickly built an excitement and following for our series when it launched. They are kind, collaborative and knowledgeable and truly understand how to manage social channels.
Mittens & Pants
I highly recommend Innovate By Day for their high-quality deliverables and quick adaptability to our requests and stakeholder needs. Their input and insights encouraged innovation and improvement, [which was] greatly appreciated by our team and stakeholders. The final report effectively measured improvement and connected it with our efforts and key performance indicators. They promptly addressed concerns with copywriting quality in French. Overall, we are pleased with their performance and look forward to continuing our relationship with Innovate By Day.
Emilie Gauthier, Official Languages / Langues officielles, CMEC
Meet Deb & Our Team
About UsDeb Day
Deb Day
she/her/elle
Deb is the founder, President, and Chief Strategist of Innovate By Day. As a marketing strategist with a long history serving the entertainment and cultural industries, Deb is known as “the storyteller that the storytellers hire” to build their brands. Deb leverages her experience to lead teams that create effective social media strategies and engaging video content for brands, companies, broadcasters, not-for-profit, and public sector organizations. Deb works with media networks, executives, and business owners to accelerate their ideas and shape their narratives in the digital space.
As IBD’s founder and lead storyteller, Deb brings over two decades of experience as an award-winning film and TV director and producer. Her expertise as a creative strategist is the heartbeat of our agency, driving our mission to turn high-stakes mandates into deeply resonant narratives. With a keen eye for opportunity and lasting social impact, Deb oversees the strategic frameworks that allow our clients to tell their stories safely and powerfully. Known for her infectious dynamism, she brings energy and dedication to everything she does—whether she’s leading a complex marketing strategy, dipping into a cold lake, or dominating the pickleball court. Need a visionary to look at your strategy? Ask Deb.
Calvin Winter
Calvin Winter
he/him
An incredibly talented web developer and coding master, Calvin has been a cornerstone of the IBD team since 2017. He specializes in turning complex digital requirements into seamless, secure, and highly accessible website experiences. No architecture is too big or codebase too long for this multi-talented digital storyteller. Calvin makes the technical backend look easy, translating complex tech terms into clear, actionable strategies for our clients. When he isn’t engineering flawlessly structured websites, this all-around great guy can be found enjoying nature or cheering on his favourite hockey team.
Doug Benn
Doug Benn
he/him
No IBD video project is complete without Doug's care and strategic oversight. As an award-winning videographer and director, he keeps integrity and authenticity at the absolute forefront of his work. He is instrumental in delivering our documentary-style storytelling, ensuring every piece of content is emotionally resonant and perfectly aligned with our clients' needs. Since 2016, his thoughtful leadership, creativity, and fantastic sense of humour have elevated our team dynamic in the best ways possible. He’s also a massive fan of musical theatre and cats.
Joe Parente
Joe Parente
he/him
Every elite creative team needs a brilliant visionary who possesses a unique edge, and ours is Joe. Since 2017, Joe’s award-winning shooting and editing skills have been in high demand across our most complex client work. His obsession with cinematic detail and pacing makes him the perfect editor to ensure your narrative is flawlessly executed and deeply compelling. Outside the editing suite, Joe is a skilled musician with a massive vinyl and film collection, and he remains our resident expert on horror, music, and the colour black.
Laurie-Anne Villeneuve
Laurie-Anne Villeneuve
she/her/elle
When it comes to executing seamless, national campaigns, nobody handles bilingual project management better than Laurie-Anne. Since 2023, she has expertly managed all bilingual IBD projects, ensuring our storytelling remains culturally nuanced, legally compliant, and impactful across both English and French markets. Laurie-Anne regularly impresses us with her agility, graphic design skills, and unmatched customer service. She provides our clients with invaluable strategic insights into Canada’s francophone culture, supports our coast-to-coast business development, and keeps the team laughing with her hilarious jokes. Merveilleuse!
Sharmin Oomatia
Sharmin Oomatia
she/her
A true web wizard, Sharmin brings over four years of specialized experience crafting robust WordPress and Shopify platforms to the team. With a Bachelor of Computer Applications and education in UX Design, she masterfully blends great technical skills with a creative design flair. Sharmin ensures our clients' websites are not just visually stunning but functionally secure and optimized for performance. Fluent in English, Hindi, and Gujarati—as well as JavaScript, PHP, HTML, and CSS—she builds seamless multilingual sites and tackles every complex development challenge with a bright smile.
Sharon McDonald
Sharon McDonald
she/her
With nearly a decade of specialized experience in digital strategy and storytelling, Sharon is the driving force behind our clients' community engagement. She doesn't just manage platforms; she brings purpose-led brand voices to life with absolute clarity, creativity, and strategic intention. Known for her razor-sharp, audience-first mindset, Sharon excels at translating highly complex organizational ideas into compelling, authentic narratives that drive measurable momentum. When she isn't executing flawless campaigns, Sharon is usually exploring local farms, whipping up plant-based meals, or recharging near the water with her beloved fur babies, who also proudly serve as her highly demanding, unofficial co-workers.
Torin Stefanson
Torin Stefanson
he/him
Filmmaker, writer, director, tabletop game creator, and mobile app designer, Torin is a polymath of digital innovation. Since joining IBD in 2015, Torin has grown from our Head of Production to Director of Finance & Production. He is the vital link between creative ambition and financial reality, ensuring complex projects are delivered on time, on budget, and fully compliant. Whether navigating old-school production techniques or new-school tech advancements, Torin’s problem-solving skills are unmatched. He is our Saskatoon-based digital innovator and a deeply trusted leader who keeps the agency thriving.
VC Crapsi-Krisiuk
VC Crapsi-Krisiuk
she/her they/them
VC leads with calm confidence, sharp instincts, and a colour-coded spreadsheet. With over a decade of experience in strategic marketing and project leadership, they joined IBD in 2022 and quickly became the operational force behind big ideas, complex teams, and the kind of organized chaos they secretly love. Equal parts problem-solver, dog lover, and professional wrangler, VC knows how to spot opportunities, keep momentum moving, and make meaningful work happen. Off the clock, VC is all about making meaningful things happen and bringing both heart and hustle as a core volunteer for Save Our Scruff, helping rescue pups find their forever homes.
Featured Strategic Services
These featured services are designed to help purpose-driven organizations strengthen visibility, improve discoverability, and turn digital presence into measurable impact.
Frequently Asked Questions
What types of organizations does Innovate By Day work with?
We specialize in working with government agencies, cultural and entertainment organizations, nonprofits, social enterprises, and corporate teams. We’re particularly well suited to projects that involve complex messaging, multiple stakeholders, or a need to build trust and engage diverse audiences.
Can you work alongside our existing marketing or communications team?
Absolutely. We can complement your internal team with specialized expertise, provide strategic guidance, or take responsibility for specific projects and campaigns. Our approach is collaborative and tailored to your organization’s capacity and needs.
Do you take on individual projects or ongoing partnerships?
Both. We work with clients on everything from individual websites, videos, and campaigns to longer-term digital marketing partnerships. We’ll recommend an approach based on your goals, timeline, and available resources.
How do you manage projects with multiple stakeholders and approval processes?
We establish clear responsibilities, communication channels, and review processes early in each project. Our experience working with government, corporate, and cultural organizations helps us navigate complex approval structures while keeping projects moving forward.
Can you deliver bilingual projects in English and French?
Yes. We support English- and French-language strategy, content, websites, and campaigns. Depending on the project, we can coordinate translation, language-specific review, and content adaptation to help ensure messaging is clear and appropriate for each audience.
How does Innovate By Day approach the use of generative AI?
Our Verified Human approach prioritizes authentic storytelling, human creativity, and editorial accountability. We may use AI-assisted tools to support certain tasks, but people remain responsible for reviewing and approving client deliverables. We also work with clients to establish appropriate expectations around AI use, privacy, and content authenticity.
Ready to build a defensible digital asset?
Contact our team today to discuss your mandate.
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