what we did
Social Media Community Management | Talent Outreach | Marketing Video Production | Original Content Creation | livestream Video Production
For the debut of Catherine Reitman’s Workin’ Moms, we worked closely with the producers to develop a voice that would represent the show and its creators to its growing fan base. We produced and executed digital content that connected with viewers across social platforms, culminating in a Facebook Live Q&A where Catherine Reitman was able to announce the Season 2 renewal. We continued the momentum during the summer rebroadcast of Season 1 while gathering content for Season 2.
For Season 2, we captured interviews, 360° images, and exclusive behind-the-scenes content to roll out in parallel with the show. We produced a Facebook Live Q&A for the season premiere, and released graphic and video content throughout the season, generating conversation with the highly-engaged and growing fan base.