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What You Need to Know About Google Analytics 4

Posted on Wednesday May 10, 2023 by Calvin Winter
There’s a powerful marketing tool available to give you the customizable insights and data you need to help you make better marketing decisions. It’s called Google Analytics 4 (GA4), and if you have a website, you need to know about it! 

What You Need to Know About Google Analytics 4

Social Media During Black History Month

Decorative image - hand holding mobile phone with text on screen describing advantages of mobile-friendly design.

Is your website mobile-friendly?

#Namaslay: Can Yoga Improve Your Productivity at Work?

A smartphone with a picture on the screen of a young woman reading something on a laptop screen, her hands over her mouth. Inset images show insulting comments including 'idiot', 'loser', and 'I hate u'.

What to do when the hate comments start rolling in?

The tops of two mason jars. On the left, clean water flows from a tap into one of the jars. The other jar is full of clean water.

Can the sustainability efforts of one small business make a dent in the climate crisis?

Fan culture thumbnail: Set of 3 images: On the far left, a screen shot from Bridgerton when the character Kate Sharma does the "eyebrow scrunch." In the middle, is Jhope from the Korean boyband BTS. He wears a white suit with sunglasses with a dark red background. On the right, a screenshot of Eleven from the show Stranger Things. She sits at a table at a diner.

What Marketers Can Learn From Fan Culture in 2022

"6 ways to take your video from good to great" on an orange background. Behind it, an intense photo of a man in a suit staring at himself in the mirror.

Six Ways To Take Your Video From Good To Great

A Beginner’s Guide to TikTok

A screenshot from the Inside Amy Schumer sketch 1970s Secretary. The caption is clearly from a sketch about a tennis match.

Inside Social Media: when accessibility compliance becomes a quality assurance and customer service fail

Overhead picture of a home workstation including wireless mouse and keyboard, laptop on a stand, external speakers, widescreen monitor, and wall mounted television, with a fancy blue office chair.

Work from home is here to stay: embrace it!

Innovate By Day’s 2021 Entertainment and Culture Roundup

Craig Blankenhorn/HBO image of Sarah Jessica Parker in the Sex and the City Reboot And Just Like That... Carrie Bradshaw, with straight hair and glasses, sits behind an open Apple MacBook, the screen reflected in her lenses. The background is dark.

And Just Like That… Peloton and the power of the internet

Entrepreneurship is not for the faint of heart, but can bring tremendous joy and satisfaction

Meeting room with laptops on table, a person's hands gesturing openly in discussion.

Get your brand marketing on track

image of an open laptop, a woman's hand on the keyboard, her other hand holding a smartphone. It is daylight, there are a pair of glasses beside the computer in the foreground and a takeout coffee in the background. The image is by Christina @ wocintech on Unsplash.

Your website: is it working for you?

Video calls: don’t be THAT person

Six actors and characters we've seen on our screens recently as we anticipate a wave of nostalgia in the winter of 2021. From left, a bearded Paul Rudd in Ghostbusters: Afterlife, Mckenna Grace is the obvious grandchild of Harold Ramis' Egon Spengler in Ghostbusters: Afterlife, Steve Burns delivered a long-awaited personal message to the now-grown-up Blues Clues audience; Keanu Reeves definitely has a John Wick vibe in the new trailer for The Matrix: Resurrections, Carrie Ann Moss returns as Trinity (or does she?) and Yahya Abdul-Mateen II is Morpheus now?

Nostalgia Rules: Everything Old is Good Again

Screenshots from Turner Classic Movies' TikTok page, from left: Natalie Wood in Sex and the Single Girl in a white dress and white gloves, says 'Hello?' into a white telephone, Robert De Niro in Taxi Driver looks into the camera and asks 'You talkin' to me?' and Dustin Hoffman, framed by Anne Bancroft's knee in The Graduate states 'Mrs. Robinson, you're trying to seduce me.'

Think TikTok is just for kids? Think again.

Cover images from three television podcasts discussed in this article: Fake Doctors, Real Friends, The Good Place-ThePodcast, and Questie Besties.

Talking about TV podcasts