Innovate Blog

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Orange background and person wearing a black beanie and black shirt operating a video camera with a microphone attached. White text overlay that reads, "Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief"

Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief

 Posted on Tuesday March 31, 2026 by Sharon McDonald
Discover how strategy, storytelling, and stakeholder alignment come together in a Creative Brief to create impactful video content.
Orange background and person wearing a black beanie and black shirt operating a video camera with a microphone attached. White text overlay that reads, "Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief"

Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief

Posted on by Sharon McDonald Grey background with small image of 4 people sharing information with AI. Text reads: AI Generates Answers. Leaders need to ask the RIGHT questions. Subtext: Why Critical Thinking is AI's Kryptonite

Critical Thinking is AI’s Kryptonite

Posted on by Deb Day Text reads: Ethical AI is a leadership choice. 5 questions every creative leader needs to ask their team this week.

The CEO’s Guide to AI Governance: Why We Can’t Wait for Ottawa

Posted on by Deb Day Blog header graphic for the 'Audience-First Shift.' An illustration shows a digital network connecting a phone to various audience members, symbolizing meaningful connection. Text reads: 'The Audience-First Shift: What the CRTC Discoverability Study Means for You.

The Audience-First Shift: What the CRTC Discoverability Study Means for You

Posted on by Sharon McDonald 2026 Digital Marketing Trends: : What Brands Need to Know for the Year Ahead

2026 Digital Marketing Trends: What Brands Need to Know for the Year Ahead

Posted on by Sharon McDonald Wooden table with wooden letters spelling out purpose. There is a lightbulb beside it.

How Purpose-Driven Work Has the Power to Drive Productivity

Posted on by Mandy Tse

Women’s History Month: Using AI Ethically to Restore Credit, Context, and Reach

Posted on by Mandy Tse

4 Social Media Marketing Predictions for 2025

Posted on by Jessica Mendoza

What It Means to Be a Purpose-Driven Digital Marketing Agency

Posted on by Jessica Mendoza

Women’s History Month: Women to Watch

Posted on by Jessica Mendoza

Multilingual Content Marketing 101: Creating Effective Content and Messaging for Your Multilingual Audience

Posted on by Laurie-Anne Villeneuve

Make Your Digital Content Accessible: What You Need to Know About Accessibility

Posted on by Jessica Mendoza

Debunking Marketing Myths

Posted on by Jessica Mendoza

Celebrating Women in Tech: My Journey, Inspirations, and Working in a Women-Led Company

Posted on by Nilu Seneviratne

Empowering Voices: Spotlighting Black Creators

Posted on by Jessica Mendoza

Social Media Marketing Predictions 2024: Embracing the Future While Maintaining the Classics

Posted on by Jessica Mendoza

Work-Life Balance During the Holidays

Posted on by Jessica Mendoza

Embracing the Future: The Impact of Artificial Intelligence in Digital Marketing

Posted on by Jessica Mendoza

Empowered By Women: A Personal Connection to Women’s History Month

Posted on by Jessica Mendoza

Our 13th Anniversary: Innovate By Day’s Origin Story

Posted on by Jessica Mendoza