The award-winning hit dramatic comedy series Mohawk Girls follows four young women figuring out how to be Mohawk in the 21st century. Innovate By Day worked closely with Mohawk Girls’ Creator/Director/Executive Producer Tracey Deer, Creator/Head Writer/Executive Producer Cynthia Knight, Rezolution Pictures, and network APTN across all five seasons of this groundbreaking show.
Build, grow, and engage the Mohawk Girls fan base, driving tune-in
Develop and increase of the series’ brand awareness with Indigenous and non-Indigenous fans alike
what we did
Social Media Community Management | Marketing Video Production | Interactive Content Creation | Web Series Production | Paid Reach | Brand Development | livestream Support
Brought on in Season 1 as the transmedia producer to help create an online presence for the series, we created scripted web series, digital featurettes and behind-the-scenes videos, Facebook Live content, as well as an array of social and web content to engage fans across multiple platforms. We designed and built the series website to act as an interactive hub, full of fun content including four mobile-friendly quizzes.
We played a key role in developing the Mohawk Girls brand, conceptualizing and creating the unforgettable series posters that were recognized and loved by fans across the country. We helped grow the niche online community, ran social ad campaigns to broaden the show’s reach, and supported the subsequent CBC run beginning in 2020.
Series pick-up and average online audience growth of 33% season-over-season
SEASON 5 ENGAGEMENT
Over 2.5 million people reached online,
Over 16.5K active engagements across social media
SEASON 5 VIDEO VIEWS
Over 1 million online video views