Deb is the founder, President, and Chief Strategist of Innovate By Day - a Toronto-based hybrid strategic marketing, social media, and digital content production studio. As a marketing strategist with a long history serving the entertainment and cultural industries, Deb is known as “the storyteller that the storytellers hire” to build their brands.
In 2010, after decades spent working as a producer and director in film and television, Deb saw an opportunity to bridge the gap between entertainment and marketing and founded Innovate By Day. Now, Deb leverages her experience to lead teams that create effective social media strategies and engaging video content for brands, companies, broadcasters, not-for-profit, and public sector organizations. Deb works with media networks, executives, and business owners to accelerate their ideas, shape their narratives in the digital space.