Innovate By Day is the on-call digital marketing and video team for Telefilm Canada, a Crown corporation dedicated to developing and promoting Canada’s audiovisual industry. We work to extend Telefilm’s brand in the digital space to support their yearly priorities, respond to and implement government initiatives, and promote Canadian film in our ever-evolving digital world. One of Telefilm’s key mandates is to promote the profile of emerging Canadian filmmakers.



Identify and exploit opportunities to raise the profile of Canadian film & television.


Drive ticket sales and downloads for select Canadian films by building engaging content & paid campaigns on Telefilm social platforms

what we did


Live Event Coverage | Paid Reach | Digital Strategy Consultation | Regular Cadence Reports | Marketing Videos | Digital Content Production | English/French

To support these goals, we provide ongoing consulting advice at both the executive and front line levels. We produce digital videos including a series of filmmaker profile videos. We help identify opportunities, provide support to Telefilm’s in-house digital & social team, and work as a true partner in raising the profile of the Canadian cultural industry.



25% improvement in average engagement on social media posts


Filmmaker project profile videos reached over 2 million people and engaged over 130,000 users


Over 51,000 click-throughs to ticket sales and online downloads



[Deb Day] puts the fan first and the audience first. So she goes out and figures out how to engage audiences for television and film in a really wonderful way.

examples of work

Birks Diamond Tribute to Women in Film 2018

Spotlight on The Breadwinner

Spotlight on Maudie

Movie Nights Across Canada - A National Celebration

Cailtin Grabham on Firecrackers and Emerging Talent