The internationally renowned comedy brand and festival Just For Laughs (JFL) engaged Innovate By Day for an 8-month contract to review its digital strategy,  monetize its content, and operate multiple social media channels as they transitioned the management from a US-based operation to a newly-formed in-house team in Montreal, Canada.



Increase digital monetization on Facebook for Just For Laughs, Just For Laughs Gags and increase digital revenues


Grow JFL’s social media audience & engagement online


Build hype for the Just For Laughs Montreal Festival and convert online audiences to increase attendance

what we did


Digital Strategy Consultation | Video Content Curation | Online Monetization Optimization | Digital Video Production | Social Media Community Management | Social Video Optimization

We developed a detailed, multifaceted strategy. Working in French and English, we applied our team’s content, social media, and online ads expertise to improve JFL’s digital content, and implemented new best practices to drive viewership, engagement, and monetization for JFL and JFL Gags. We facilitated live on-location and original video content at the Montréal Festival, supported the Toronto JFL42 Festival, and prepared training and reference materials for the new in-house digital team.



More than doubled average monthly earnings on Facebook Watch


Over 250% increase in impressions and engagements year-over-year


Over 350% more people reached in July (festival month) than the previous years

examples of work

Bar Talk - Ron Funches