STRONGER TOGETHER, TOUS ENSEMBLE was an unprecedented, multiplatform live broadcast event to raise money for Food Banks Canada at the beginning of the COVID-19 pandemic. The biggest multiplatform broadcast in Canadian history, STRONGER TOGETHER, TOUS ENSEMBLE was put on by fifteen major Canadian broadcasting groups led by Bell Media, CBC, Radio-Canada, Corus Entertainment, Groupe V Média, and Rogers Sports & Media presenting the star-studded show on hundreds of TV, radio, streaming, and on-demand platforms, commercial-free



Drive audience viewership to the live broadcast


Facilitate donations to the campaign, via the Food Banks Canada website or mobile text-based donation

what we did


Social Media and Communication Strategy | Web Development in French and English | Agile Social Media Community Management in English and French | Social Media Resource Hub | Graphic Design | Pivot Plan

With less than a week until broadcast, we worked with Bell Media’s #StrongerTogether team to build and execute a strategic campaign to promote and support the broadcast. In addition to our strategic plan, we created a network-agnostic website and social media resource hub for the national campaign, and multiplatform messaging in English and French to drive the conversation online before and during the broadcast.

Our team of social media managers were a critical resource for the home audience when the Food Banks Canada website and its text-to-donate systems were both overwhelmed. We quickly pivoted with proactive messaging, managing audience inquiries in real-time, keeping people informed of response times and encouraging donations after the broadcast.



With over 12 million viewers watching live (roughly one-third of Canadians), STRONGER TOGETHER, TOUS ENSEMBLE was the most-watched non-sports event in Canadian broadcast history


Online campaign results: 2.1 million impressions and 26,000 engagements on Twitter and Instagram. #StrongerTogether and #TousEnsemble saw 135,000 mentions, 587,000 engagements, and a potential reach of over 1.2 billion people. Over 85,000 website visits during the broadcast


Over $8 million raised for Food Banks Canada