Maximizing Your
impact with
Google Ad Grants
Unlock up to
$120,000 USD annually in free
advertising
for non-profits, municipal initiatives, economic development organizations, advocacy organizations, arts and culture organizations, and social impact organizations.
We combine technical expertise with human-centred strategy. Don't just run ads; turn your mission into measurable momentum. We use the Google Ad Grant to scale your donor acquisition, amplify your advocacy, and convert passive viewers into active advocates and stakeholders.
View Investment ScheduleGrant Readiness
Traffic without trust is a wasted opportunity. Driving thousands of new visitors to an outdated website won't generate the momentum you need. Before we turn on your ads, we conduct a Grant Readiness Verification to ensure your digital footprint is equipped to capture and convert your new audience. If we determine your current site cannot support the campaign, we will architect a custom plan to build and optimize dedicated landing pages before your ads go live.
Strategic Ad Management
Eligible organizations receive up to $10,000 USD per month in free Google Search advertising. We help ensure your message not only reaches audiences but resonates with the people who matter most without draining your existing marketing budget.
Continuous Visibility
Maintain a consistent search presence year-round with an “always-on” strategy that keeps your organization visible when audiences are actively searching.
Budget Reallocation
We partner with ambitious, purpose-driven organizations to strategically manage and optimize their Ad Grant campaigns, freeing up your internal teams to focus on your core mandate.
The Sandbox
Operating within the Google Ad Grants ecosystem requires strict technical compliance and ongoing oversight. We manage the complexity so your team can stay focused on the work that matters most.
Our Methodology
A three-phase approach designed to move from technical setup to long-term performance management and optimization.
Discovery & Setup
- Goodstack / TechSoup Verification
- GA4 Conversion Infrastructure Setup
- Keyword & Audience Archetype Development
- Development of 3–5 Core Search Campaigns
- Grant Readiness Verification *
Launch & Calibration
- Low-Risk, Off-Peak Activation
- Ad Writing
- Analytics Monitoring & Calibration
- Daily CTR Compliance Monitoring
- Keyword Refinement & Bid Management
- Account Health Calibration
Optimization
- Continuous A/B Message Testing
- Seasonal Audience Expansion
- Monthly Performance Reporting
- Long-Term Strategy Evolution
- Quarterly Strategic Reviews
*Phase 1 pricing covers technical setup and Grant Readiness Verification (audit). If our audit determines that custom web development, copywriting, or new landing pages are required to safely launch your campaigns, this will be scoped and quoted as a separate strategic project.
Investment Schedule
Year 1 Strategic Investment Breakdown
Phase 1: Discovery
Starting From
Due Upon Signing
Initial infrastructure, Grant Readiness Verification, and technical setup required to secure and prepare the grant account.
Phase 2: Launch
Starting From
$4,500 Phase Total (Months 1–3)
Hands-on calibration and active management focused on achieving compliance benchmarks and establishing account stability.
Phase 3: Ongoing Optimization
Starting From
$11,250 Phase Total (Months 4+)
Continuous management, reporting, testing, and strategic optimization designed to scale long-term impact.
Year 1 Commitment
Total Investment
Excluding Applicable Taxes
Starting From
Total Outcome
In total ad value