Innovate Blog

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Orange background and person wearing a black beanie and black shirt operating a video camera with a microphone attached. White text overlay that reads, "Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief"

Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief

 Posted on Tuesday March 31, 2026 by Sharon McDonald
Discover how strategy, storytelling, and stakeholder alignment come together in a Creative Brief to create impactful video content.
Orange background and person wearing a black beanie and black shirt operating a video camera with a microphone attached. White text overlay that reads, "Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief"

Strategic Storytelling: Why Every High-Impact Video Starts with a Creative Brief

Posted on by Sharon McDonald Grey background with small image of 4 people sharing information with AI. Text reads: AI Generates Answers. Leaders need to ask the RIGHT questions. Subtext: Why Critical Thinking is AI's Kryptonite

Critical Thinking is AI’s Kryptonite

Posted on by Deb Day Text reads: Ethical AI is a leadership choice. 5 questions every creative leader needs to ask their team this week.

The CEO’s Guide to AI Governance: Why We Can’t Wait for Ottawa

Posted on by Deb Day Blog header graphic for the 'Audience-First Shift.' An illustration shows a digital network connecting a phone to various audience members, symbolizing meaningful connection. Text reads: 'The Audience-First Shift: What the CRTC Discoverability Study Means for You.

The Audience-First Shift: What the CRTC Discoverability Study Means for You

Posted on by Sharon McDonald 2026 Digital Marketing Trends: : What Brands Need to Know for the Year Ahead

2026 Digital Marketing Trends: What Brands Need to Know for the Year Ahead

Posted on by Sharon McDonald Wooden table with wooden letters spelling out purpose. There is a lightbulb beside it.

How Purpose-Driven Work Has the Power to Drive Productivity

Posted on by Mandy Tse

What It Means to Be a Purpose-Driven Digital Marketing Agency

Posted on by Jessica Mendoza

Work-Life Balance During the Holidays

Posted on by Jessica Mendoza

Empowered By Women: A Personal Connection to Women’s History Month

Posted on by Jessica Mendoza

Innovating By Day… And Night: Part 2

Posted on by Jessica Mendoza

Innovating By Day… And Night: Part 1

Posted on by Jessica Mendoza

#Namaslay: Can Yoga Improve Your Productivity at Work?

Posted on by Ayushi Shah The tops of two mason jars. On the left, clean water flows from a tap into one of the jars. The other jar is full of clean water.

Can the sustainability efforts of one small business make a dent in the climate crisis?

Posted on by Deb Day A screenshot from the Inside Amy Schumer sketch 1970s Secretary. The caption is clearly from a sketch about a tennis match.

Inside Social Media: when accessibility compliance becomes a quality assurance and customer service fail

Posted on by James Woods Overhead picture of a home workstation including wireless mouse and keyboard, laptop on a stand, external speakers, widescreen monitor, and wall mounted television, with a fancy blue office chair.

Work from home is here to stay: embrace it!

Posted on by Teagan Lisson

Entrepreneurship is not for the faint of heart, but can bring tremendous joy and satisfaction

Posted on by Deb Day