Social Media Marketing Predictions 2024: Embracing the Future While Maintaining the Classics
Posted by Jessica Mendoza on
As we welcome the new year, we anticipate a mix of innovative trends and resurfacing classics. Here are a few of our predictions about social media trends that are not only making the cut in 2024 but will likely change the digital media landscape for at least a little while.
Longer Video Content Will Be Consumer Preference
While many consumers will still enjoy shorter and more concise video content, we anticipate a significant shift toward longer video content across various social media platforms. Through this evolution, video content will become more of an immersive experience, allowing brands to tell more compelling stories and engage with audiences on a deeper level. It’s all about the brand-to-consumer connection! While the transition may be a heavy lift at first, benefits may include improved SEO, higher conversions, enhanced authority and trust, and increased engagement. However, as attention spans adapt to this shift, marketers will need to focus on their storytelling skills and leverage the power of narrative to captivate their audience. At Innovate By Day, this is our jam! We understand the power of storytelling, strategy, staying on top of trends, and the importance of ensuring video content is engaging as well as accessible. Ready to hop on this trend? We’re here to help!
Authenticity Is Here to Stay
As we head into 2024, people are looking for brands that are real, relatable, and transparent. Research by Zippia showed that 86% of consumers consider a brand’s authenticity an important factor when making purchasing decisions. While artificial intelligence (AI) will continue to play a vital role in social media marketing, we predict that brands will be compelled to create more authentic content to stay connected to their audience. In a world where algorithms can curate content and mimic human interactions, consumers are seeking genuine connections from the brands they know and love. This shift emphasizes the need for brands to humanize their online presence, showcasing the people behind the products and services and sharing the motivations behind their missions. Staying authentic involves a commitment to transparency, genuine communication, and a deep understanding of brand values (as well as practicing what they preach). It’s not a secret that 90% of customers are willing to pay more if they’re purchasing from a brand they trust! As we stride into the new year, our dedication to authenticity remains the same, expressed through strategic initiatives such as maintaining our values-led approach, spotlighting our corporate culture and talented staff, actively engaging with our community and storytelling with a purpose.
Social Media Platforms as Search Engines & Social Commerce
Social media platforms such as TikTok, Instagram, Facebook, and YouTube are becoming more than just spaces for staying in touch with friends or a source of quick entertainment. These platforms are transforming into search engines and “social commerce” platforms. Users increasingly turn to social media to discover, engage with, and purchase new products, services, and information. Businesses will need to optimize their content for searchability within these platforms, understanding that SEO strategies will extend beyond traditional search engines to encompass social media algorithms. From our web team crafting engaging online experiences to our social media and marketing teams optimizing content and text for discoverability, Innovate By Day is uniquely positioned to help our clients navigate and succeed in the current social media era.
LinkedIn Will Evolve Beyond Its Professional Borders
Beyond its professional tone and job-focused content, LinkedIn is the platform to look out for in 2024. We predict that the networking site will no longer be confined to professional use only. The platform is likely to witness the rise of LinkedIn B2B influencers beyond the corporate landscape, particularly through brands collaborating with influencers that appeal to their target audience. Brands will need to adapt their strategies to leverage the changes in user behaviour, tapping into the potential of a platform that goes beyond job postings and corporate updates. Our dynamic social media and marketing teams stay ahead of the curve, ensuring your brand is not only aware of these potential social media changes but also prepared to capitalize on the potential of LinkedIn’s evolving landscape.
While we can’t predict the future, we know that trends, platforms, and user preferences are always changing in the dynamic world of social media marketing. This is why adaptability and authenticity are not only crucial for success but also vital to a healthy brand-to-consumer relationship! So, whether it’s how long video content should be or how social media platforms can be used for your benefit, we’ll be keeping our eye out for these new (and old) social media trends.
Written by Jessica Mendoza (she/her), Digital & Social Media Specialist at Innovate By Day.
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