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Innovate By Day — home

Innovative Insights

Our blog offers insights on storytelling, tech, trends, cultural industries, and fresh ideas from our diverse team of contributors.

Three smartphones with different types of TikTok content displayed. The first includes a screenshot from the TV show Community, the second shows a "Beginner's Guide to TikTok", and the third shows a man in a pink shirt who is distressed.
  • Video
  • Social Media
  • Web
  • Digital Ads
  • Strategy

May 25, 2022 · By Abby Esteireiro

A Beginner’s Guide to TikTok

TikTok feels like another planet? Consider this your friendly launch guide to the platform, its features and its potential.

Meeting room with laptops on table, a person's hands gesturing openly in discussion.
  • Social Media
  • Strategy

November 17, 2021 · By James Woods

Get your brand marketing on track

Marketing doesn't mean being everywhere at once. Here's how to put your brand on the right track without the overwhelm.

An open laptop, a woman's hand on the keyboard, her other hand holding a smartphone. It is daylight, there are a pair of glasses beside the computer in the foreground and a takeout coffee in the background. The image is by Christina @ wocintech on Unsplash.
  • Web

November 5, 2021 · By James Woods

Your website: is it working for you?

Your website should be more than a digital business card. Is it doing the heavy lifting for your brand? Let's find out.

A laptop open in a video call meeting with a group of peoples thumbnails.
  • Video

October 27, 2021 · By James Woods

Video calls: don’t be THAT person

Bad lighting, ceiling cams and awkward audio—oh my. Avoid these video-call missteps and make your message shine.

Six actors and characters we've seen on our screens recently as we anticipate a wave of nostalgia in the winter of 2021. From left, a bearded Paul Rudd in Ghostbusters: Afterlife, Mckenna Grace is the obvious grandchild of Harold Ramis' Egon Spengler in Ghostbusters: Afterlife, Steve Burns delivered a long-awaited personal message to the now-grown-up Blues Clues audience; Keanu Reeves definitely has a John Wick vibe in the new trailer for The Matrix: Resurrections, Carrie Ann Moss returns as Trinity (or does she?) and Yahya Abdul-Mateen II is Morpheus now?
  • Social Media
  • Strategy

September 15, 2021 · By James Woods

Nostalgia Rules: Everything Old is Good Again

Ghostbusters, The Matrix and Blue's Clues are back. Why does nostalgia hit so hard, and what can storytellers learn from it?

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