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Innovate By Day — home

Innovative Insights

Our blog offers insights on storytelling, tech, trends, cultural industries, and fresh ideas from our diverse team of contributors.

Cover images from three television podcasts discussed in this article: Fake Doctors, Real Friends, The Good Place-ThePodcast, and Questie Besties.
  • Strategy

August 27, 2021 · By James Woods

Talking about TV podcasts

What do TV superfans really want? Go behind the mic to explore podcasts and the power of staying connected to a story.

Behind-the-scenes image from the set of Disney's The Mandalorian. Mando and the crew filming in a soundstage surrounded by the giant digital screens of Lucasfilm's StageCraft system.
  • Video

July 21, 2021 · By James Woods

The Future of Storytelling is Unreal

Virtual worlds, remote sets and Unreal Engine: peek at the technologies reshaping how stories come to life.

Image of a young woman holding up a model of the Kim's Convenience store in front of her face.
  • Social Media
  • Strategy

June 30, 2021 · By Onella de Zilva

How Great Storytelling Inspires Creativity

From games to blockbuster universes, great stories bring fans together. Explore what creative marketers can learn.