Women’s History Month: Using AI Ethically to Restore Credit, Context, and Reach

This month, use AI to surface under-credited contributions, expand accessibility, and prioritize authorship, not output speed.
Women’s History Month invites us to pause, listen, and acknowledge. It is a time to notice who has been left out of the record, ask why, and make sure that our contributions are heard in the future. As a woman-owned digital marketing agency, we’ve learned that AI can assist with that kind of listening—as long as those insights are interpreted with human context and informed review, of course.
AI as a Lens for Remembrance and Reach
Instead of seeing AI as a shortcut for content, we view it as a lens. It can help us uncover hidden patterns in data, revealing the contributions of women, including trans women, two-spirit, and gender-diverse individuals who were never properly credited—such as the lab technician whose contributions and protocols were never attributed in the final paper, or the production manager, often left off credits, who can now prove their creative input to the concept development with time-stamped evidence in digitized and transcribed meeting notes and call sheets. By directing AI toward repair and remembrance, rather than just speed, it becomes a valuable tool for proper recognition.
It also expands who gets to be heard and extends accessibility for listeners. Translation models can convey a filmmaker’s words from Cree or French into English without losing the core of her story. Captioning and transcription tools make panels and films accessible to individuals with hearing challenges, parents with sleeping babies, and anyone who prefers reading to listening. An image description can turn an exhibition into a story that you can hold in your mind. None of this diminishes the importance of the creative process or human verification; instead, it expands the audience who can engage with it and the narratives that can be shared. Language justice is intersectional: adherence to dialects, cultural protocols, and accessibility ensures that women from diverse backgrounds, including those of different races, classes, abilities, and migration experiences, are represented on their own terms.
For us, a mindful approach means asking better questions:
- Not, “What’s a trending quote from a famous woman?” but, “Whose voice is essential to this story, and how do we honour her perspective?”
- Not, “Can AI make this faster?” but, “Can AI help us find the woman that history forgot?”
Sometimes the answer is to use AI. Other times, it's valuable to go to the source. Conduct an interview, consult and pay a female elder to review our work, or commission a piece from a woman who should be in the history books.
There’s also an immediate promise: AI can help ease the invisible labour that has long fallen on women. Tasks like note-taking, scheduling, and developing first drafts can be supported by technology, freeing up more time for women to focus on what matters most: authorship, leadership, and creativity. When technology lightens the load without claiming the credit, it’s working as it should.
The risk, of course, is creating generic content: one "AI voice," one stock image of "empowerment," one month of posts that feel interchangeable. The solution isn’t avoiding technology; it’s using it with intention, and always with human review. Using these tools to restore names to credits, translate to reach broader audiences, and build a more inclusive digital space for women's stories contributes to a more wholesome archive of information, data, and ideas.
If Women's History Month teaches us that memory is an active practice, then our work today is to ensure that practice extends to the digital and AI-focused world. When we intentionally include the voices, viewpoints, and credits of women in the data that trains AI, the results become fairer and more equitable. This allows AI to be a quiet and respectful tool in our work. One that helps us remember the past and amplify the diverse stories that will define our future.
- Share on Linkedin
- Share on Facebook
- Share on Twitter
Share this blog
Related Posts

Women’s History Month: Using AI Ethically to Restore Credit, Context, and Reach
Posted on Wednesday October 22, 2025 by Mandy Tse
4 Social Media Marketing Predictions for 2025
Posted on Friday December 13, 2024 by Jessica Mendoza
What It Means to Be a Purpose-Driven Digital Marketing Agency
Posted on Thursday November 28, 2024 by Jessica Mendoza
Women’s History Month: Women to Watch
Posted on Thursday October 24, 2024 by Jessica Mendoza
Multilingual Content Marketing 101: Creating Effective Content and Messaging for Your Multilingual Audience
Posted on Tuesday June 25, 2024 by Laurie-Anne Villeneuve
Make Your Digital Content Accessible: What You Need to Know About Accessibility
Posted on Thursday May 16, 2024 by Jessica Mendoza
Debunking Marketing Myths
Posted on Monday April 22, 2024 by Jessica Mendoza
Celebrating Women in Tech: My Journey, Inspirations, and Working in a Women-Led Company
Posted on Tuesday March 26, 2024 by Nilu Seneviratne
Empowering Voices: Spotlighting Black Creators
Posted on Tuesday February 20, 2024 by Jessica Mendoza
Social Media Marketing Predictions 2024: Embracing the Future While Maintaining the Classics
Posted on Thursday January 18, 2024 by Jessica Mendoza
Work-Life Balance During the Holidays
Posted on Monday December 11, 2023 by Jessica Mendoza
Embracing the Future: The Impact of Artificial Intelligence in Digital Marketing
Posted on Tuesday November 7, 2023 by Jessica Mendoza
Empowered By Women: A Personal Connection to Women’s History Month
Posted on Tuesday October 10, 2023 by Jessica Mendoza
Our 13th Anniversary: Innovate By Day’s Origin Story
Posted on Monday September 25, 2023 by Jessica Mendoza
Innovating By Day... And Night: Part 2
Posted on Monday August 21, 2023 by Jessica Mendoza
Innovating By Day... And Night: Part 1
Posted on Monday August 14, 2023 by Jessica Mendoza
Exploring the Top Twitter Alternatives in 2023
Posted on Friday July 14, 2023 by Jessica Mendoza
What We Can Learn from Creators in the LGBTQ2+ Community
Posted on Monday June 26, 2023 by VC Crapsi-Krisiuk
What You Need to Know About Google Analytics 4
Posted on Wednesday May 10, 2023 by Calvin Winter
