What are the benefits of Google Analytics 4?

• IMPROVED DATA COLLECTION: GA4 allows for more detailed insights about user interactions on your website. Using event-based tracking, GA4 captures user actions, allowing site owners to better understand user behaviour compared to pageview tracking in Universal Analytics.

• CROSS-PLATFORM TRACKING: GA4 supports web and app tracking in one property, allowing site and app owners to track their users across multiple domains and platforms.

• AI-POWERED INSIGHTS: GA4 uses machine learning to provide advanced insights and predictions.

• ENHANCED PRIVACY: GA4 offers improved privacy options, making it easier for site owners to comply with legal regulations like GDPR.

When will Universal Analytics stop working?

Universal Analytics will stop working on July 1, 2023! To avoid data loss, it is critical to migrate to Universal Analytics before this date.

What happens if I don’t migrate?

If you don’t migrate before Google turns off Universal Analytics, you will miss out on any new analytics data about your website collected after July 1, 2023. It will not be possible to fill in this gap in your data after the fact!

How do I know if I have Universal Analytics or Google Analytics 4?

To find out if you have Universal Analytics, log into your Google Analytics account and navigate to the property you want to check. If it is a UA property, you should see a popup warning you and a red banner at the top of the page. You will also probably receive emails from Google warning you about the impending deadlines.

This is all overwhelming. I just want my Google Analytics to work!

There’s no need to worry; Innovate By Day is here and ready to help! If you need a hand migrating your account to GA4 or want to optimize your use of Google Analytics to learn more about your visitors and get the most out of your websites, send us an email. We can even do a Website Wellness Check for you while we’re at it!

Want to learn more? Visit our website or email web@innovatebyday.ca and let’s get started!

Calvin Winter is a Senior Full Stack Developer at Innovate By Day.