We offer turnkey solutions and customizable packages designed to suit your needs.


Video-chat-based marketing and communications consulting with a senior or lead strategist (as needed). Identify immediate opportunities, tactics, and solutions-oriented results. This offering is per hour, customized to your specific needs and desired outcomes (and can include pivot strategies and social media crisis management).


Developed over the last decade, this two-hour synchronous interactive online overview session will help participants focus on the elements that matter. In this one-off kick-start workshop, our experts guide participants through our proprietary process that has helped individuals, startups, and companies looking for a refresh to evolve their professional and personal brands online.

Groups may be made up of friends or colleagues, or as part of an organization or membership. Each group workshop includes pre-workshop assignments and follow-up steps.

From $50/pp; $400 minimum


It begins with understanding your business goals. We work with you one-on-one to determine how best to leverage your brand online to achieve your objectives. In this two-hour working session, we help you begin to define your brand, identify where to focus your efforts online, and determine how to best maximize your profile and presence. This session includes a pre-assignment and follow-up steps.


In addition to the two-hour working session to define your brand, Innovate By Day helps you develop your brand voice and tone, and recommends up to five actionable tactics you or your team can implement immediately. This Jumpstart Plan provides you with the basic tools you need to develop your own strategy, taking your brand to the next level.


For a company that needs a seasoned marketing strategist to provide ongoing strategic oversight and support for their marketing team. Whether it’s to actively collaborate with your marketing pros, or to provide guidance and oversight to a junior team member, we can be an ongoing resource to keep your marketing and communications on track.

This offering is a monthly retainer and will be customized to your specific needs and desired outcomes (including pivot strategies or social media crisis management).

From 1,000/month


We perform a brand and competitive analysis of how your brand voice is performing. Our analysis includes a review of your social media presence alongside two competitors in your space and provides you with key dos and don’ts. This analysis lays the foundation for how to grow your brand’s presence online, and benchmarks to measure against.



With conferences and trade missions going online, we are here to develop the plan and materials to bring your "A" game to the virtual space. Our team of experts helps you pitch your story consistently and professionally and advises on smart digital multichannel strategies and video production (services at an additional fee).

From $1,900

Our pivot plans help you connect and communicate with customers during an abrupt change or adjustment through a smart and sensitive digital and social media campaign. We work with you to create a crisis management plan that allows your team to drive loyalty and inspire action during a time of upheaval.

From $3,500

Working with your team, Innovate By Day reviews your business objectives and designs a tactical plan with specific examples. We can:

  • Define positioning, voice and tone of your brand to align with your goals
  • Identify relevant trending hashtags, social conversations, and appropriate 3rd party tools to assist in creating your social presence
  • Create an Editorial Calendar outline (one month in length) with proposed content types on specific days and channels, and sample messaging
  • Identify and create online content based on your needs (negotiable)

$5,000 to $7,000


Virtual meetings, webinars, and video calls are critical for businesses in 2021. Now is the time to take it to the next level. The Innovate By Day Studio team assists with remote hands-on setup and coaching to get your virtual setup looking more professional while still being easy to use.

This package includes a one-on-one coaching session with a member of our Studio who reviews the best placement of your webcam, lighting, and background. We advise on which software to use when recording videos on your computer (PC or Mac). We also include a list of recommended equipment, based on your individual needs, to step up your visual presence on video calls and webinars.

From $2,500

Video is the most dynamic and effective way to catch and keep people’s attention online -- from websites to social media to investor pitches. Sizzle reels are a proven way of attracting new business through a visually appealing and easily consumable format.

This package includes one 60-second video that tells your company’s story in a compelling way. The sizzle reel includes video content shot by Innovate By Day, featuring an interview with your CEO/President and up to one other member of your team, footage and photography from your existing content library, an upbeat music track, and dynamic text with a clear narrative.

This package includes:

  • 1x 60-second video
  • 2x interviews shot and produced by Innovate By Day (additional costs for multiple locations and shoots outside of the GTHA)
    • Will be shot remotely with our Innovate By Day mobile rig or at a socially distanced shoot at the location of your choosing
  • 2x rounds of notes
  • Full high-definition (HD) file delivery
    • Additional file exports for specific social media platforms included

$5,000 to $10,000

Online Advertising

The road to success on social media and video platforms today is increasingly dependent on paid media spend. A post with a paid boost will yield a higher organic response than one without, making ad campaigns key to successfully reaching your audiences.

Paid ad packages include setup, content recommendations, copywriting, optimization, A/B testing, and reporting on KPIs. These services include a 20% administrative fee (min. $1,000). We offer services including Programmatic, SEO, Display, YouTube, Facebook, Instagram, Twitter. We have experience with Out Of Home advertising in physical spaces as well.

Minimum $6,000 recommended

Don’t see what you’re looking for?
Contact us and we’ll work together to design a package that’s right for you.