We offer turnkey solutions and customizable packages designed to suit your needs.
CONSULTING, WORKSHOPS, AND TRAINING
Marketing & Communications Consultation
Sometimes you just need to talk it out with an expert.
Video-chat-based marketing and communications consulting with a senior or lead strategist (as needed). Identify immediate opportunities, tactics, and solutions-oriented results. This offering is per hour, customized to your specific needs and desired outcomes (and can include pivot strategies and social media crisis management).
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Group Brand Development Workshop
A group workshop designed to help you lay the foundation for your brand online.
Developed over the last decade, this two-hour synchronous interactive online overview session will help participants focus on the elements that matter. In this one-off kick-start workshop, our experts guide participants through our proprietary process that has helped individuals, startups, and companies looking for a refresh to evolve their professional and personal brands online.
Groups may be made up of friends or colleagues, or as part of an organization or membership. Each group workshop includes pre-workshop assignments and follow-up steps.
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Brand Discovery Process Plan (2 Hour Working Session)
Our experts help you define your brand, clarify your message and values, and highlight what makes your brand unique.
It begins with understanding your business goals. We work with you one-on-one to determine how best to leverage your brand online to achieve your objectives. In this two-hour working session, we help you begin to define your brand, identify where to focus your efforts online, and determine how to best maximize your profile and presence. This session includes a pre-assignment and follow-up steps.
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Marketing & Communications Oversight & Training
We all need somebody to lean on!
For a company that needs a seasoned marketing strategist to provide ongoing strategic oversight and support for their marketing team. Whether it’s to actively collaborate with your marketing pros, or to provide guidance and oversight to a junior team member, we can be an ongoing resource to keep your marketing and communications on track.
This offering is a monthly retainer and will be customized to your specific needs and desired outcomes (including pivot strategies or social media crisis management).
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STRATEGY
Brand & Competitive Analysis
You want to stake your space in the market. Let’s see how you stack up against the competition.
We perform a brand and competitive analysis of how your brand voice is performing. Our analysis includes a review of your social media presence alongside two competitors in your space and provides you with key dos and don’ts. This analysis lays the foundation for how to grow your brand’s presence online, and benchmarks to measure against.
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Virtual Conference Mission & Prep for Companies
Even though you can't be there in person, you can still make a great impression.
With conferences and trade missions going online, we are here to develop the plan and materials to bring your "A" game to the virtual space. Our team of experts helps you pitch your story consistently and professionally and advises on smart digital multichannel strategies and video production (services at an additional fee).
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Marketing & Communications Plan Tactics & Examples Refinement
Got your business strategy nailed down, but need help with marketing and communications tactics? We’re here for you.
Working with your team, Innovate By Day reviews your business objectives and designs a tactical plan with specific examples. We can:
- Define positioning, voice and tone of your brand to align with your goals
- Identify relevant trending hashtags, social conversations, and appropriate 3rd party tools to assist in creating your social presence
- Create an Editorial Calendar outline (one month in length) with proposed content types on specific days and channels, and sample messaging
- Identify and create online content based on your needs (negotiable)
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VIDEO SERVICES
Remote Video Setup & Oversight
Look and sound your best in your next Zoom meeting or webinar.
Virtual meetings, webinars, and video calls are critical for businesses in 2021. Now is the time to take it to the next level. The Innovate By Day Studio team assists with remote hands-on setup and coaching to get your virtual setup looking more professional while still being easy to use.
This package includes a one-on-one coaching session with a member of our Studio who reviews the best placement of your webcam, lighting, and background. We advise on which software to use when recording videos on your computer (PC or Mac). We also include a list of recommended equipment, based on your individual needs, to step up your visual presence on video calls and webinars.
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Company Sizzle Video
Your products and services are the steak -- but your story is in the sizzle.
Video is the most dynamic and effective way to catch and keep people’s attention online -- from websites to social media to investor pitches. Sizzle reels are a proven way of attracting new business through a visually appealing and easily consumable format.
This package includes one 60-second video that tells your company’s story in a compelling way. The sizzle reel includes video content shot by Innovate By Day, featuring an interview with your CEO/President and up to one other member of your team, footage and photography from your existing content library, an upbeat music track, and dynamic text with a clear narrative.
This package includes:
- 1x 60-second video
- 2x interviews shot and produced by Innovate By Day (additional costs for multiple locations and shoots outside of the GTHA)
- Will be shot remotely with our Innovate By Day mobile rig or at a socially distanced shoot at the location of your choosing
- 2x rounds of notes
- Full high-definition (HD) file delivery
- Additional file exports for specific social media platforms included
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Don’t see what you’re looking for?
Contact us and we’ll work together to design a package that’s right for you.