Male suitors compete for the affection of Canada’s first Bachelorette, Jasmine Lorimer, in The Bachelorette Canada. Engaged by Good Human Productions to support the reality series with social and digital media marketing, Innovate By Day generated a strategy that tapped into the franchise’s existing fan base to harness and grow Bachelor Nation in Canada.



Drive tune-in to the broadcast and after show


Generate and grow a dynamic online conversation and active Canadian fan base

what we did

Superfan & Celebrity Influencer Outreach | Paid Reach | Community Management | Watch Party Kit for Engagement During Broadcast | Superfan Experience Contest | Digital Content Production

Centering the strategy around appointment viewing, we created a digital through-line that encouraged Canadian fans to return to the linear broadcast week after week, invest personally in the series and its outcome, and feel connected to the community in person and online. The fan engagement campaign culminated in a live watch party event in Winnipeg with series competitors.



20 million impressions, 75% earned organically across social media creating an active fanbase in Canada


Over 1 million engagements, 65% earned organically across social media


Trended #1 on Twitter weekly during broadcast

examples of work

Winnipeg - Men Tell All