what we did
Communication Strategy Consultation | Pivot Plans | livestream | Paid Reach | Social and Digital Media Content
Working with Reel Canada, we participated in the strategic planning and execution of the NCFD day-long events, consulted on the strategy for the paid media campaign, leveraged outreach to stakeholders, industry partners, and audiences, and implemented paid reach campaigns on Facebook and Instagram. Our team supported the writing of social media content for the Reel Canada team, partners and stakeholders, and produced graphics for the social channels and livestream.
A dedicated consultant from our team acted as a key member of the livestream broadcast team, coordinated every guest in the live event, assisted with producing and recording pre-interview roll-ins, and helped to solve technical challenges while coordinating multiple stakeholders.