what we did
Social and Digital Strategy | Digital Content Creation | livestream | Social Media Community Management | Media Buying | Out-of-Home Advertising | Digital Video Production
Building on a successful first season, we produced a live digital after show, Inside Between, and ran online and out-of-home marketing campaigns in support of Season 2.
The after show, Inside Between, streamed live directly following each episode's initial Canadian broadcast, then remained available for on-demand viewing. Each episode featured members of the series cast and was hosted by YouTuber ALB and Carmilla star Nicole Stamp. Winners of the weekly superfan contests were brought to Toronto to be in the live studio audience and meet the cast and hosts.
Other elements of the campaign included out-of-home advertising including subway posters and streetcar wrapping, fan engagement contests, leveraging key influencers, electronic press kit, digital marketing videos, a new website, an interactive map, and a profiler quiz.