what we did
Digital Strategy Consultation | Video Content Curation | Online Monetization Optimization | Digital Video Production | Social Media Community Management | Social Video Optimization
Innovate By Day developed a comprehensive digital and social campaign to launch the Canada Media Fund initiative Encore+ YouTube channel. The campaign focused on activating fans of classic Canadian television series as well as reaching out to potential fans to bring new audiences to existing series including Degrassi, Due South, Ready or Not, and Mr. Dressup.
Partnering with Canada Media Fund and Google, we identified audience segments and leveraged existing content to reach them. We created original digital content that tapped into latent fandoms. We executed a strategic paid media campaign through social media, Google, programmatic platforms, and influencer outreach, driving views and subscriptions.