About

At Innovate By Day, we value camaraderie and innovation. We work closely together—collaborating with our clients and within our team. We stay on top of trends in digital marketing and communications. We make great digital content for dynamic campaigns, guided by thoughtful strategic plans. We specialize in the cultural industry—but you don’t have to be a TV producer to work with us.

We bring what we know about social media marketing, creating killer content, engaging audiences in authentic conversation, and driving acquisitions, to you.

OUR COMPETITIVE ADVANTAGE

We craft your stories to attract and engage audiences—driving toward measurable results. Our history of working with leading networks, government, industry organizations, corporate clients, and popular shows and films means we thrive in high-stakes environments with multiple stakeholders. We are agile in our approach and courageous in our execution, delivering results—while having fun in the process.

WHY WORK WITH US?

We listen: to you—our clients, to audiences, and to each other. These are core values for us, and a best practice for engaging audiences. We check our egos at the door, and always put our best work forward. So, let’s collaborate—we can’t wait to engage audiences around you and your projects.

We produce work in both of Canada’s official languages.
Réservez une consultation personnalisée avec nos experts en marketing.

The Team

We are agile, adaptable team players who evolve marketing strategies to get results. We are enthusiastic about your work and ours, and we are committed to reaching and impacting your audience, delivering a successful campaign.

Deb Day (she/her/elle)CEO & Chief Strategist

Deb Day (she/her/elle) CEO & Chief Strategist

Calvin Winter (he/him)Web Team Lead & Senior Full Stack Developer

Calvin Winter (he/him) Web Team Lead & Senior Full Stack Developer

Doug Benn (he/him)Associate Director of Content & Video Production
Innovate By Day Studios

Doug Benn (he/him) Associate Director of Content & Video Production

James Woods (he/him)Senior Content Manager

James Woods (he/him) Senior Content Manager

Jessica Mendoza (she/her)Digital & Social Media Specialist

Jessica Mendoza (she/her) Digital and Social Media Specialist

Joe Parente (he/him) Senior Video Editor & Creative Producer
Innovate By Day Studios

Joe Parente (he/him) Senior Video Editor & Creative Producer, Innovate By Day Studios

Laurie-Anne Villeneuve (she/her/elle)Bilingual Project Manager

Laurie-Anne Villeneuve (she/her/elle)Bilingual Project Manager

Mandy Tse (she/her)Business Development & Admin Coordinator

Headshot of Mandy, a young woman with long dark hair, wearing a black top and white cardigan. She is looking into the camera with a neutral expression. The background is blurred, showing green foliage, likely in a garden or park.

Nilu Seneviratne (she/her)UX/UI Designer

Nilu Senevi (she/her) UX/UI Designer

Paulina Carranza Renteria (she/her)Digital Media & Paid Reach Specialist

Paulina Carranza Renteria (she/her) Digital Media & Paid Reach Specialist

Sharmin Oomatia (she/her)Web Developer

A young woman wearing a black hijab and a black and white patterned blouse is smiling in an outdoor setting with a blurred background of greenery.

Teagan Lisson (she/her)Project Manager & Content Specialist
Innovate By Day Studios

Teagan Lisson (she/her) Project Manager & Content Specialist

Torin Stefanson (he/him)Director of Finance & Production

Torin Stefanson (he/him) Director of Finance & Production

VC Crapsi-Krisiuk (she/her they/them)Associate Director of Operations & Marketing

VC Crapsi-Krisiuk (she/her they/them), Associate Director of Operations & Marketing

ChurroOffice Wanderer

Churro Office Wanderer

ManorCutie Patootie

Manor Cutie Patootie

NestaFetch Enthusiast

Nesta Fetch Enthusiast

NachoFunny Bunny

Nacho, a bunny

UnisBaby Dinosaur

Unis Baby Dinosaur

BlueFinger Biter

Blue Finger Biter

HaroldModelling & Being Orange (IYKYK)

Harold Modelling & Being Orange

MaudeVideo Bomber

Maude video bomber

LunaCuddle Assistant

Luna Cuddle Assistant

OllieApartment Princess

Ollie Apartment Princess

AndyThe most interesting cat in the world

Andy The most interesting cat in the world

KassysLittle Old Lady

Kassys Little Old Lady

TESTIMONIALS

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Digital media was new for a lot of us. Deb figured it out, and then created a company that made it easy for us to work in that space. JENNIFER HOLNESS | PRESIDENT, HUNGRY EYES MEDIA
Deb, in the creation of Innovate By Day, has been able to adapt with that world (of entertainment) and be a leader and forerunner in that world. She’s bringing us ideas that we haven’t even thought of yet. SUSAN ALEXANDER | PRODUCTION EXECUTIVE, ORIGINAL CONTENT, SCRIPTED, CORUS ENTERTAINMENT
Working with Innovate By Day has been an absolute pleasure. Deb and her team are engaging, professional, and ahead of the curve when it comes to all things digital… TEZA LAWRENCE | EXECUTIVE PRODUCER, AMAZE FILM + TELEVISION
Testimonials-David-Cormican
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This project was undertaken with the financial support of the Government of Canada through Innovation, Science and Economic Development Canada – Digital Skills for Youth, as part of the Youth Employment Strategy.

Le financement de cette initiative est fourni par le gouvernement du Canada par l'entremise de l’Innovation, Sciences et Développement économique Canada – Programme de compétences numériques pour les jeunes dans le cadre de la Stratégie emploi jeunesse.