For the debut of Catherine Reitman’s Workin’ Moms, we worked closely with the producers to develop a voice that would represent this one-of-a-kind, in-your-face female-driven comedy to its growing fan base. We produced and executed a robust digital content strategy that connected with viewers across social.

At the end of season one, we produced a Facebook Live Q&A show with members of the cast, where Catherine was able to announce the show would return for a second season. Engagement and conversation surrounding the announcement doubled the season average for engagement on Twitter and Facebook.

Workin' Moms Backstage Pass - Jann Arden

Dani Kind and Jann Arden share with us their incredible meet-cute story! Catch Jann Arden, Dani, and the whole #WorkinMoms gang on December 19th at 9:30/10NT on CBC.

Posted by Workin' Moms on Monday, December 18, 2017

For Workin’ Moms season 2, we went on-set with Catherine and the cast throughout principal photography to capture interviews, 360° images, and exclusive behind-the-scenes content to roll out in parallel with the show. We started season 2 with a Facebook Live Q&A before the airing of the first regular-season episode in January, and hosted live Twitter parties to engage fans one-on-one over the course of the season.

The Women of Workin' Moms

There is a badass troop of women behind the magic of #WorkinMoms. Many women's voices both behind and in front of the camera are sharing authentic stories & working together to create this dynamic show.

Posted by Workin' Moms on Wednesday, January 10, 2018