For the third season of The Bachelor Canada, we worked closely with W Network’s digital media team to create a seamless web experience for the series. As part of the digital media strategy, we implemented a 6-month social media campaign with an interactive predictions website, a fan experience opportunity, and social graphics and videos. The three main fan engagement campaigns: SuperFan Experience (opportunity for fans to participate in the Aftershow with Jennifer Valentyne), Celebrity Fantasy Draft and The Bachelor Canada Prediction Game (interactive games with sponsor prizing) brought fans from across the country together to share an engaging second screen experience.

The Bachelor Canada Prediction Game

Who will receive the final rose? Who will get the first one-on-one date? The Bachelor fan base is one of the most highly engaged audiences who actively seek “Bachelor Nation” content. The weekly predictions and trivia game was developed to keep fans on their toes and engaged each week with prizes from a title sponsor. Fans could compete with their friends, join a celebrity team and more.

The Celebrity Fantasy Draft

The Celebrity Fantasy Draft was launched as a produced Facebook Live segment hosted by Jennifer Valentyne featuring Jasmine Lorimer, Sharlene Joynt, Roz Weston, Daryn Jones. Our team produced the live segment that included a full production crew, on-screen graphics, promotional content and community management.

The Bachelor Canada Celebrity Fantasy Draft

Our BIGGEST celebrity #BachelorCA fans Roz Weston, Jasmine Lorimer, Daryn Jones and #SharleenJoynt joined Jennifer Valentyne and made their picks for the Celebrity Fantasy Draft! Watch their draft and then join the Celebrity Team Lead YOU think will win the ultimate bragging rights. http://bachelorcanada.games/celebrity-fantasy-draft/ . . . . Don't miss the PREMIERE of #BachelorCA Wednesday October 11th @ 9PM (ET) only on W Network!

Posted by The Bachelor Canada on Wednesday, October 4, 2017

Custom social content (graphics and GIFs) were created by our content team and shared out by our social community team who live-tweeted during each episode and Aftershow with enthusiastic fans who kept the conversation going 24/7.