Client: Scientists in School
Services Provided: Video Production
How do you take a complex scientific career and appeal it to kids in elementary and middle school? Scientists in School is a non-profit, charitable organization that provides children and youth in Kindergarten to Grade 8 with classroom workshops that are “STEM” - science, technology, engineering and math - focused.
Innovate By Day partnered with Scientists in School to produce 12 educational videos that highlight thought-provoking careers with the intention of inspiring youth to pursue different, perhaps unexpected STEM careers including Bird Scientists, Food Scientists and more! These videos act as an important resource for teachers to help extend the conversation and impact of the Scientists in School workshops in classrooms. Innovate By Day helped to break out the video content for two distinctive groups - children ages 5-9, and 9-13. We used animation, motion graphics, and a variety of other production elements to excite kids, and ignite their interest in a potential STEM career.