Client: Piller/Segan, eOne
One of the most successful current Canadian TV series, Private Eyes is an excellent blend of will-they-wont-they comedy and drama.
Corus, eOne and Pillar/Segan Productions approached us to support Global’s campaign for Private Eyes Season 2 and 3 by producing entertaining digital content tailored to online audiences. We approached these campaigns by creating a variety of digital pieces designed to highlight guest stars and moments that would reach beyond the existing fan base, while giving existing audiences fun insight into the series.
In addition to extensive video campaign content, we produced a large selection of episodic GIFs, motion graphics, cinemagraphs and social-focused content, that was then distributed strategically across the social platforms of Global, and prominent cast and crew members. Innovate By Day captured content on set as well as in studio, and edited and packaged content that drove to tune-in on both linear and online channels.