Client: Cameron Pictures, eOne
Network: Corus Entertainment (Global)
Mary Kills People took the Canadian drama world by storm in 2017, with its striking plot about a doctor who moonlights as an angel of death. We were tasked with creating digital content that introduced the new series for Season 1, and continuing to build and garner an active fandom for the remaining Seasons 2 (2018) and 3 (2019).
Working alongside eOne, Cameron Pictures and Corus Entertainment, Innovate By Day created compelling digital content for the entirety of the award-winning original series Mary Kills People (Seasons 1, 2 and 3). Included in the campaigns were individual featurette videos, social GIFs, motion graphics and cinemagraphs that were distributed across Global's and Cameron Pictures’ online and social platforms, including the Global website. Innovate By Day captured content on set as well as in studio, and edited and packaged content driving to tune-in on both linear and online channels.