Client: Lee Chen Asian Bistro
Holding Company: Lee Chen
Known for their stellar Asian and Chinese cuisine in downtown Toronto, Lee Chen Restaurant Group recently opened their third location in Aurora, and approached Innovate By Day to revamp their website and digital advertising. As part of their larger brand strategy, IBD worked closely with Lee Chen to optimize a more fresh, user-friendly web experience on both desktop and mobile, and cater to the growing demographics of clients who order their food online for takeout.
Innovate By Day built out the new Lee Chen Asian Bistro website from the ground up, integrating directly with food services apps UberEats, Foodora and Skip the Dishes for a seamless ordering experience. Using Innovate By Day’s analytics tools to find consumer insights, we also created an extensive SEO plan, and created/ran digital ads targeting the right foodie demographics in Aurora.