Client: Verité Films
Network: Comedy, Bell Media
For the return of the beloved series in an all-new animated form, Innovate By Day worked closely with producer Verité Films to bring Corner Gas Animated to eager audiences in the social space. Taking a whole new spin on a beloved show, the goal was to engage audiences with this fresh new format, working to endear them to the animated style.
For season 1 we produced a five-camera Facebook Live event with the cast in addition to creating over 100 pieces of digital content to be rolled out during the broadcast run, and facilitating an episodic Twitter party that regularly trended Canada-wide. The result? An incredible active presence online from fans old and new, a wealth of original content, major cast involvement - and endless, hilarious tweets.