Client: ECW Press
Author and career coach Sarah Vermunt launched an all-new book aimed to help new grads find their career bliss. In creating Career Rookie: A Get-It-Together Guide for Grads, Students and Career Newbies, ECW Press enlisted Innovate By Day’s help in creating a dynamic ad campaign to make it stand out.
In tackling this campaign our team did extensive market research on the book and its audience demographics, which eventually translated into writing and producing 13 mini commercial segments. After creating a media plan, Innovate By Day then promoted the campaign online, pivoting to prioritize creative segments that saw the most success and maximized click-through-rates driving to a purchase page.