SAMPLE OF TARGETED MESSAGING TO DIFFERENT AUDIENCES
OLP Explore Program - Testimonial - Target Audience Student
Explore Stories - Christine, Montreal
Platforms: TikTok and Instagram
For TikTok and Instagram we use strong calls to action in-app, along with trending music at the time of posting.
Instagram Messaging:
Christine spent five weeks in another part of Canada learning English and making new friends in OLP-PLO’s Explore program. What are you waiting for? Learn another language, learn about yourself. Go for it! Apply at EnglishFrench.ca.
#OLP #PLO #OLP_PLO_Canada #OfficialLanguages #languesofficielles #OLP_PLO_Explore #discovercanada #découvrirlecanada #learnenglish #learnfrench #languagestudent #étudierlalangue #goforit #storytime #realtalk #montreal #canada #linkinbio
TikTok Messaging:
What are you waiting for? Go for it!
#storytime #realtalk #learnenglish #learnfrench #OfficialLanguages #languesofficielles #OLP_PLO_Explore #discovercanada #découvrirlecanada #montreal #canada #linkinbio
Sample TikTok screengrab:
OLP Explore Program - Testimonial - Target Audience Parents
Explore Stories - Christine, Montreal
Platform: Facebook
Facebook Messaging:
OLP-PLO’s Explore is a summer program for students (13-18+) to learn or improve their French through cultural, social, and travel experiences. Opportunities are available across Canada and tuition, lodging and meals are paid for by the Government of Canada. Set your child up for a great adventure and their future – Find out more at EnglishFrench.ca