Innovate By Day is a leading strategic marketing & digital content studio specializing in the cultural industries. We help our clients build and engage audiences
by creating strategic content campaigns that drive results. Our client roster includes Canadian broadcasters, film and television production companies,
industry associations and emerging innovation companies.

Are you looking for a team of experienced creatives to help elevate your brand or product?
Tell us about your project and get started today!


Strategy by Innovate By Day


We specialize in crafting strategies that help you achieve your business and campaign objectives. With our in-house experts in content, marketing, communications and business strategy, we ensure that all campaigns are built on solid, strategic foundations.

Video Production by Innovate By Day

Video Production

With a team of experienced camera operators, editors and motion designers, we are well equipped to handle all of your video production needs. Our field producers have directed digital content shoots on a wide range of productions, and our dedicated studio space allows us to handle a wide range of shoots in-house.

Social Media Management by Innovate By Day

Social Media Management

Let us handle your social media for you. From creating the strategy to managing your accounts, creating content and engaging with your audience and customers, our team of community managers are dedicated to driving your brand forward.

Web and App Development by Innovate By Day

Web & App Development

Whether you need a simple landing page, e-commerce site or compelling interactive apps and digital experiences, our development team has experience building them all. We’ll ensure that your digital products reach and captivate audiences, are fully SEO optimized, and in line with UX and UI best practices.

Media Buying by Innovate By Day

Media Buying

Increase awareness and conversions by working with us on your next advertising campaign. Our experienced paid reach specialists will make sure you get the best ROI for your marketing dollars. Our team has specific expertise in digital marketing, including Google Adwords, social media paid reach and influencer outreach.

Publicity and Media Relations by Innovate By Day

Publicity & Media Relations

With experience in media and talent relations, press junket coordination, press kit creation, long lead press and project launches, our PR experts are well-equipped to take care of all publicity needs.

Brand Development by Innovate By Day

Brand Development

From conducting in-depth market research and competitive analysis to ideating brand names and developing visual identities, we offer a full range of branding services. Whether you’re launching a new brand or refreshing an existing one, trust Innovate By Day to position you for success.

Interested in working with us?

Let's Talk

Let's Talk

Are you looking for a team of experienced creatives to help elevate your brand or product? Tell us about your project and get started today!

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Check out what our clients say...



The Bachelor Canada

For the third season of The Bachelor Canada, we worked closely with W Network’s digital media team to create a seamless web experience for the series. As part of the digital media strategy, Innovate By Day implemented a 6-month social media campaign with an interactive predictions website, a fan experience opportunity, and social graphics and videos. The three main fan engagement campaigns: SuperFan Experience (opportunity for fans to participate in the Aftershow with Jennifer Valentyne), Celebrity Fantasy Draft and The Bachelor Canada Prediction Game (interactive games with sponsor prizing) brought fans from across the country together to share an engaging second screen experience.

Apple Music Fans' Choice Award Nominees' Message to Fans

Apple Music Fans' Choice Award nominees Gord Bamford, Chad Brownlee Music, Dean Brody, High Valley and Dallas Smith have a message to all of their fans! Want to make sure that your favourite wins? Vote as much as you can here: https://fanvote.ccma.org/ #CCMAawards

Posted by Canadian Country Music Association on Tuesday, August 29, 2017

CCMA Awards

In collaboration with the Canadian Country Music Association and CBC Music, Innovate By Day created a digital engagement campaign that highlighted the best and brightest in Canadian Country Music and for the first time ever, offered fans complete access to Country Music Week.

Innovate By Day produced The CCMA Awards Preshow Presented by CBC Music. This 90-minute live show aired on the CBC Music's Facebook and YouTube pages, and on CBCMusic.ca. Hosted by CBC Music’s Monika Platek, the preshow ran directly into the online broadcast of the 2017 CCMA Awards, giving fans at home insider access to the exclusive John Deere Green Carpet for the first time ever.


In 2017, Telefilm approached us to help them achieve their mission of promoting Canadian filmmakers online. The relationship which started with their Canada 150 initiative, Movie Nights Across Canada, has grown into a campaign that shines a spotlight on Canadian filmmakers through a wide range of initiatives. We provided Telefilm with digital marketing strategy, live event coverage and support, paid ad campaigns, blog post creation and curation, video featurettes, graphic content and websites.

For the the 2017 Movie Nights Across Canada campaign, we travelled alongside Telefilm to provide live event coverage and production support. Attended by filmmakers, sponsors, dignitaries, and local talent, screenings were held in Ottawa, Toronto, Winnipeg, Iqaluit, Quebec City, Halifax, Calgary and Vancouver, highlighting films created in each host province. The final three events were tied in with the opening galas of local film festivals culminating with the premiere of Mina Shum’s Meditation Park at the VIFF opening gala.

Proud to have worked with

CBC Television
Corus Entertainment
Bell Media
Rogers Media
Entertainment One
Canada Media Fund