Force majeure. The unthinkable can happen.

Unforeseeable circumstances can hobble the most agile company. We will help you connect and communicate with customers during an abrupt change or adjustment through smart and sensitive digital and social media campaigns.

Our commitment: create a crisis management plan that will drive loyalty and inspire action during a time of upheaval. Solid teamwork, an ability to strategize, and clear communication are essential to crisis management. Innovate By Day uses these three pillars to help its clients during any time of transition.

Areas of expertise include:

  • Environmental Scans
  • Communication Plans
  • Pivots & Engagement Strategies
  • Paid Media

10 Easy Steps to Create Your Own Company Video from Home

Our free 10-step video guide was created during the COVID-19 crisis to help you tell your story in a compelling way, using the tools that you and your colleagues probably have on hand.  We hope this guide will spark your creativity and set you up for success in creating professional-looking video content. Download 10 Easy Steps to Create Your Own Company Video from Home here.



In five days, Innovate By Day built two websites in French and English and social media handles for a fundraiser for Food Banks Canada during the COVID-19 crisis. It was so popular, their donation systems crashed. Then what? Find out.

Case Study: National Canadian Film Day

With the country in lockdown due to COVID-19, find out how Innovate By Day advised Reel Canada on activating the Film industry and built awareness for this day-long event that pivoted from Canada-wide in-person screening parties with special guests into virtual screening parties and one online streaming event.

Case Study: The Solutioneers (Shaftesbury Kids)

Innovate By Day worked with Shaftesbury Kids to pivot and bring new Solutioneers content sooner to families affected by the sudden COVID-19 lockdown.