With less than a week until the history-making multiplatform broadcast STRONGER TOGETHER, TOUS ENSEMBLE, Bell Media approached Innovate By Day to collaboratively create and execute a strategic plan to support the event.
Working very closely with Bell Media’s #StrongerTogether team, Innovate By Day was charged with the following goals:
- To drive audience viewership to the initial broadcast on Sunday, April 26th.
- To facilitate donations to the campaign, via the Food Banks Canada website or mobile text-based donation.
In addition to our strategic plan, we created a network-agnostic website and social media resource hub for the national campaign, and multiplatform messaging in English and French to drive the conversation online and support the broadcast.
STRONGER TOGETHER, TOUS ENSEMBLE was an unprecedented, multiplatform live broadcast event airing Sunday, April 26th, 2020 to raise money for Food Banks Canada. The biggest multi-platform broadcast in Canadian history was put on by fifteen major Canadian broadcasting groups led by Bell Media, CBC, Radio-Canada, Corus Entertainment, Groupe V Média, and Rogers Sports & Media presenting the star-studded show on hundreds of TV, radio, streaming, and on-demand platforms, commercial-free.
Canadian artists, activists, actors, and athletes shared their talents and their stories of hope and inspiration for a 90-minute event in a national salute to frontline workers combatting COVID-19.