The Solutioneers is a 10-part scripted series on YouTube about a group of 12-year-old best friends, coders, and budding inventors who plan to change the world using Science, Technology, Engineering, Arts, and Math (STEAM).
Shaftesbury Films’ children’s entertainment division, Shaftesbury Kids, asked Innovate By Day to help them create a strategy for The Solutioneers that would help build a brand following -- not only for The Solutioneers but for the Shaftesbury Kids channel as a whole. Everything was in the pipeline and ready for an April launch. Then in March 2020, the COVID-19 pandemic hit Canada and the world, and life as we knew it changed drastically.
With the onset of the pandemic and the resulting school closures, Innovate and Shaftesbury Kids pivoted to release The Solutioneers content a week earlier than originally scheduled, in order to get the shows and activities to parents who were suddenly scrambling for educational content for their children. The STEAM-focused series was a perfect fit to fulfill that need.