Innovate By Day was able to help make National Canadian Film Day’s first all-online edition a success. NCFD had a potential reach of over 40 million people due to the participation of many Canadian celebrities and industry organizations, including Ryan Reynolds and Sandra Oh, Netflix, Telefilm, ACTRA, and Canadian distributors and broadcasters.
Our digital ads expertise ensured that ad content and the audiences targeted were extremely well-matched. In only four days, the NCFD Facebook/Instagram paid campaign earned:
- 750,000 impressions and 500,000 video views
- An exceptional 73% average watch time
- 100% completion of the videos by 61% of viewers
Innovate By Day helped Reel Canada execute a successful online celebration of Canadian film, with excellent digital and social content and no technical glitches in the Livestream. Our agile, experienced team was able to quickly assess and pivot their role to address the needs of Reel Canada within a very tight time frame.