what we did
Superfan & Celebrity Influencer Outreach | Paid Reach | Social Media Community Management | Celebrity Fantasy Draft livestream and Online Predictions Game | Superfan Experience Contest | Digital Content Production
As part of the digital media strategy, Innovate By Day was engaged to build and implement a six-month campaign. Tapping into the competitive element of the show, we worked to grow and engage Bachelor Nation in Canada, driving tune-in through paid reach, social media, and gamification.
A cornerstone to the campaign we developed was the Celebrity Fantasy Draft - an hour-long Facebook Live segment hosted by Jennifer Valentyne and featuring Canada’s Bachelorette Jasmine Lorimer, former Bachelor contestant Sharlene Joynt, radio personality Roz Weston, and comedian Daryn Jones. Our Innovate By Day Studio team produced the live multi-camera special, with a full production crew, on-screen graphics, promotional content, and cross-platform social media community management.
We developed the online interactive Predictions Game, which offered Canadian fans a way to feel more invested in the outcome of the show each week, return to watch so they could update their picks, and get the best chance to win a prize.