Corner Gas is Canada’s #1 comedy franchise. For the return of the beloved series in an all-new animated form, Innovate By Day worked closely with returning client Verité Films to promote Corner Gas Animated in the social space.

GOALS

 

Drive tune-in to the series on Comedy (now CTV Comedy)
Engage existing Corner Gas fans with the new incarnation of the franchise, introducing and endearing them to the animated format
Support the passionate fan community with plentiful social media content

 

what we did

Strategic Consultation | Video Content Production | Social Media Community Management | Media Buying | Paid Reach | livestream

Tasked with engaging audiences who were fans of the original series and subsequent movie, we created a robust, always-on social media campaign to satiate fans’ desire for new content. The campaign featured a five-camera Facebook Live event with the cast, and over 100 pieces of content rolled out during the broadcast run. This strategic campaign leading up to the series premiere and through the first season reached millions of fans across platforms, created excitement, and drove tune-in.

results

KEYWORD

Corner Gas Animated had the best series premiere of all time on Comedy (now CTV Comedy)

KEYWORD

Episodic Twitter parties trended Canada-wide with over 2 million people reached weekly on Twitter

KEYWORD

Over 4 million people reached weekly on Facebook with over 6.5 million impression


VIRGINIA THOMPSON

EXECUTIVE PRODUCER, VERITÉ FILMS

Deb has great ideas and terrific follow through. She knows how to deliver on time and on budget, while “over delivering” on ideas and engagement. Deb is an innovator, a collaborator, a communicator and has a great sense of how to extend brand and create excitement and engagement. She’s a joy to work with.


examples of work

Corner Gas Animated - Sarah McLachlan

Corner Gas Animated - The Animation Proces