what we did
Media Buying and Planning | Strategy | Video Production | Live Video Production | Social Media Content and Management | YouTube Channel Management | Web Development
Innovate By Day worked closely with Mosaic’s Production team to curate and strategically release a collection of new comedy sketches to the newly-rebranded YouTube channel, supported with an online ad campaign. In addition, we curated and edited a series of short CAUTION: Unscripted sketches, shot by Mosaic’s behind-the-scenes crew during filming of Season Four.
To drive further engagement with the target audience, we ran the CAUTION: On The Road contest. Fans were invited to “pitch” their community to host a CAUTION: May Contain Nuts livestream comedy show. We developed the online voting portal featuring the three finalist cities (Red Deer, AB; Saskatoon, SK; and Saint John, NB) and sent a crew to find out why each city should be selected to host the LIVE performance by the cast of CAUTION: May Contain Nuts. The performance was then streamed to Facebook Live from the winning community of Saskatoon, SK to share with fans across the country.