A customized, interactive, web-based fantasy-pool-style game designed and built specifically for reality, competition and sports programming, the Innovate Prediction Game drives fans to tune-in/stream, to feel part of the action and to play competing for prizes and the ultimate bragging rights.
The Why?
- Drives broadcast tune-ins and repeat play
- Fans interact with the brand creating positive associations and emotional connection
- Attracts sponsors looking for meaningful, targeted engagement with fans
- Data collection
- Social media integration
- Email list capture and notifications
- Incentivizes fan engagement, sharing, and conversation
- Offers fans multiple touchpoints with the series
- May be pushed to and promoted on-air (in-show or lower-thirds)
- Team with proven track record for build and implementation of the game
Opportunities for Sponsor Integration
- The ONLY Exclusive Sponsorship Opportunity*
- Associates the brand with the fun of the play and the show
- The sponsor’s brand identity is featured prominently throughout the website and on the opt-in weekly results/reminder email list
- Repeat visits to the website result in many high-quality impressions for the sponsor
- Social media sharing by players is incentivized for points accumulation
- The sponsor and their messaging is featured prominently on the “Thank you for submitting your answers” pages
- Sponsors may be offered specific questions or elements specific to their brand and products in the series and game
- Potential for show integration and push to play
*Sponsor covers the cost of the game and the prizes
The How?
- Designed to align with the look of the series as dictated by the network
- The game is hosted on its own server
- The look is customized to the series branding and integrates the branding of its lead sponsor
- Gameplay incentivizes fan sharing on social media
- Players can create and join groups
- A leaderboard is updated weekly with the latest player standings
Timeline
Lead Time from start of contract to game launch is 8-14 weeks
Pricing
From $50,000 depending on project timelines and level of customization