“When I started Innovate By Day in 2010, I saw that audiences were looking for a way to connect directly with the talent behind the shows that they loved. And they weren’t being heard. I saw the opportunity to facilitate that conversation for them through social media. My 20 years working as a director and producer gave me direct relationships with creators in front of and behind the camera. I was uniquely positioned to create content that extended the reach of the show that offered authentic, real time engagement with fans.

Cut to today. The company has grown by leaps and bounds. We have an experienced team that spans many disciplines, including brand marketing, classic PR, creative development, social media management, web and app development, video production, media buying, and analytics. We’ve been fortunate to have extraordinary clients from across the industry - spanning genres, countries, short form and long form projects, and multi-year campaigns. It has been a real privilege.”

Deb Day | CEO & Chief Strategist, Innovate By Day

Deb, in the creation of Innovate By Day, has been able to adapt with that world (of entertainment) and be a leader and forerunner in that world. She’s bringing us ideas that we haven’t even thought of yet.

SUSAN ALEXANDER | PRODUCTION EXECUTIVE, ORIGINAL CONTENT, SCRIPTED, CORUS ENTERTAINMENT

Digital media was new for a lot of us. Deb figured it out, and then created a company that made it easy for us to work in that space.

JENNIFER HOLNESS | PRESIDENT, HUNGRY EYES MEDIA

She puts the fan first and the audience first. So she goes out and figures out how to engage audiences for television and film in a really wonderful way.

CHRISTA DICKENSON | EXECUTIVE DIRECTOR, TELEFILM CANADA

DEB HAS APPEARED AND/OR SPOKEN AT

Deb has mentored others through the Canadian Women in Communications
Mentorship Program, CMPA’s Screen-based Media Production Program,
Ontario Production Mentorship Program, and The Telefilm Marketing
Mentorship Program.

Deb Day

RECENT & UPCOMING EVENTS

Banff World Media Festival 2019

Fairmont Banff Springs Hotel - Banff, Alberta
June 9-12, 2019

Canadian Music Publisher's Association Panel

TIFF Bell Lightbox, Toronto, Ontario
May 9, 2019

RTA UpFront 2019

Ryerson University, Toronto, Ontario
April 30, 2019

CMPA Prime Time

Westin Ottawa - Ottawa, Ontario
January 30-February 1, 2019

Deb is passionate about empowering women in business, the next generation of storytellers, and developing interactive, creative talent - all while balancing work and family life. She currently chairs the Innovation and Digital Committee at the Canadian Media Producers Association, and the Program Advisory Committee at Centennial College’s Interactive Digital Media Program. Deb has previously chaired as the director of Women in Film and Television, and is a proud member of the CMPA, Interactive Ontario, and Academy of Canadian Film and Television.

Deb is a frequent speaker at industry events and conferences. She is available
for a range of topics, including:

Strategic Marketing

Building your brand and fan communities in the digital age.

Brand Integration

Using an omni-channel approach to unifying your brand story.

Pitch Perfect

Brand development for yourself, your business, your ideas.

Entrepreneurship

Beginning a new business at
age 47 (or any age!).

The Next Gen

Empowerment of youth and
women in the workforce.

INTERESTED IN PARTNERING WITH DEB
FOR SPEAKING OPPORTUNITIES?

Reach out below for all inquiries.