The opportunities to have your social media platforms work for you are endless, but simply pushing and sharing content is not the answer. Integrated campaigns that engage and create conversation always yield the best results. At IBD, we manage multiple communities at a time. We know that taking the time to interact and respond to Continue Reading
ArchivesPosts Tagged ‘Twitter’
05AprMaximizing Mobile with Interactive Ontario
For almost 20 years people have been looking for ways to make money on the World Wide Web. Now, businesses face another challenge. With smartphone and tablet use rapidly increasing, more and more companies are looking to make money not just on the Web, but on mobile as well. A couple of weeks ago, Interactive Continue Reading
27MarInnovative Canadian astronaut Chris Hadfield’s tweets are definitely out of this world!
In combining IBD’s core values of inspiration and innovation with our last blog post on favourite Twitter tweeps, we decided to spotlight Commander Chris Hadfield’s feed @Cmdr_Hadfield. Thanks to his openness on social media, anyone interested is experiencing the world in a whole new light. Cmdr Hadfield is documenting his journey through his twitter feed Continue Reading
15MarTweeting it right – 4 awesome Canadian Tweeps
The questions of why and how to use Twitter have been posed to me many times, everywhere from casual diner conversation to conferences and meetings. My quick answer: Twitter can be imagined as a universal watercooler, where anyone can, and should, engage around whatever is on their mind. There’s no limit to topics from trends, Continue Reading
01Feb20 minutes. 7 tweets. How HMV could have avoided their PR Nightmare
By now, you’ve probably heard what happened at HMV yesterday. As the troubled retail music giant was in the process of letting go over 190 head office employees in a much-needed corporate restructuring, an employee with access to the corporate Twitter account live-tweeted the firings. According to the tweets (now deleted, but living forever in Continue Reading
15JanTransmedia is the Message
The future is digital, which means the options are endless in terms of how users can engage with content. When creating transmedia projects, providing people with the right platform, content, and tools to connect with your story in a meaningful way are all key to its success. The age-old story-telling advice of ‘show, don’t tell’ Continue Reading
10JanChris Hadfield: Bringing the Universe Home
The distance between Earth and space has never seemed so small, thanks to Canadian astronaut Chris Hadfield and his extra-terrestrial twitter account. The orbiting astronaut has been tweeting striking photos, ranging from breathtaking views of Earth’s biological and geographical features from space, to the above photo, which came with the following message: “with the lockout Continue Reading
22DecInstagram’s Damage Control: Too Late?
Earlier this week, the popular photo sharing service Instagram listened to its customers’ complaints on Social Media and responded quickly. But was it a case of too little, too late? And was the public outcry premature? I admit it: I don’t use Instagram. I see lots of friends using the service to put cool effects Continue Reading
12AprSocial Media + TV = I Love My Job
Increasingly, my friends ask me just what it is I actually do. My job title is intentionally vague – Social Media Guy. My wife tells people I get paid to watch TV and go on Twitter. Which is sort of half-true. And a great fit for me. I’m a bit of a TV junkie, and Continue Reading
19MarDefine and Align in Social Media
When we first step into the strange new waters of social media, many of us don’t have a clue what we are wading into. Some of us are like lemmings following the one in front of us—and let’s face it, with millions of users on social media multiple times a day, it’s the place to Continue Reading
