As usual, North America’s biggest brands took advantage of the Super Bowl’s captive audience to showcase their creativity, humour, and most importantly their products on Sunday night. This year, digital and social media savvy were the name of the game, allowing the brands with the best skills in this department to come out on top. Continue Reading
ArchivesPosts Tagged ‘Super Bowl’
15FebTo Tweet, or not to Tweet…
Why Twitter? Why bother? Rarely does a day go by that someone doesn’t ask me “Why Twitter? Why bother?” I can chew their ears off talking about the benefits and the pitfalls, and trying to simply define what it all means. I thought I would share my experiences and reasons to why, and I hope Continue Reading
06FebSuper Bowl, Super Social
Last year’s Super Bowl XLV had over 111 million viewers in the United States – its biggest ever, and the largest viewing audience for any show ever in US history. It was the most-watched Super Bowl ever on Canadian television with an audience of 7.3 million viewers on CTV (6.54 million) and RDS (754,000). This Continue Reading
