Workin’ Moms
Season 1

Comedy – CBC

Our Client:
Wolf & Rabbit Entertainment, ULC

What We’re Doing:
Social Strategy • Digital Content Creation • Community Management • Live Event Coverage

Workin’ Moms follows the lives of four women as they juggle love, careers, and parenthood.

Innovate By Day coordinated and created digital media assets for Workin’ Moms Season One. Working closely with the production team and the CBC Digital team, we created a voice to represent this one-of-a-kind, in-your-face comedy to it’s growing fan base. To cap the season, we produced a Facebook Live Q&A event with Catherine Reitman and available cast members, during which Catherine was able to announce that Workin’ Moms would return for Season 2. The engagement and conversation surrounding the announcement during the Season Finale Facebook Live, the doubled the engagement on Twitter and Facebook in comparison with the season average.

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