The Bachelorette Canada
Reality Television – W Network
Good Human Productions
What We’re Doing:
Funding Application • Digital Strategy • Social Strategy • Digital Content Creation • Community Management
Romance, rivalry and, quite possibly, true love! Canada’s most eligible bachelorette, Jasmine Lorimer searches for the man of her dreams and hopefully her groom-to-be, in this hit reality series.
Innovate By Day is the Digital Media Producer for Good Human Production and W Network’s The Bachelorette Canada. As part of the digital media strategy, Innovate implemented an 8-month social media calendar with graphics, videos, calls to action and a watch party kit. Working closely with W Network’s digital media team, IBD created a seamless web experience for the series. Our team live-tweeted and GIF’d every episode with enthusiastic fans, trending #1 in Canada each broadcast night. Two tentpole fan engagement campaigns (the SuperFan Experience and the Men Tell All Watch Party) brought the series off the screen and into the real world engaging fans from across Canada with live events and exclusive opportunities.