The Bachelor Canada
Season 3

Reality Television – W Network

Our Client:
Good Human Productions

What We’re Doing:
Funding Application • Digital Strategy • Social Strategy • Digital Content Creation • Interactive Production • Community Management

The Canadian Bachelor searches for love as 20 women do whatever it takes to win his heart.

Innovate By Day is the Digital Media Producer for the third season of Good Human Production and W Network’s The Bachelor Canada. As part of the digital media strategy, Innovate has implemented a 6-month social media calendar with an interactive predictions website, a fan experience opportunity, graphics, videos and calls to action. Working closely with W Network’s digital media team, Innovate has created a seamless web experience for the series.

The three main fan engagement campaigns: SuperFan Experience, Celebrity Fantasy Draft and The Bachelor Canada Prediction Game, bring the series off the screen and onto the web engaging fans from across Canada to share their many opinions about the show and its outcome through an online game, join a celebrity team that aligns with their predictions and a chance to appear on television as part of The Bachelor Canada After Show.  Our team live-tweets and GIFs every episode with enthusiastic fans who keep the conversation going 24/7.

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