Sunnyside 
Season 1

Sketch Comedy Series – City

Our Client:
Counterfeit Pictures

What We’re Doing:
Social Strategy • Digital Strategy • Digital Content Creation • Community Management

Sunnyside is an original sketch-comedy series from award-winning creators Gary Pearson and Dan Redican. Sunnyside brings a bold, fresh new flavour to sketch comedy and stars a talented home-grown ensemble cast featuring the hilarious Kathleen Phillips and Pat Thornton. Acclaimed Canadian comedian Norm MacDonald also joins the cast.

Innovate By Day creates and implements the social strategy and digital media roll out for the production. In addition to creating graphic content that includes hilarious GIFs, memes and digital media video, we select and package sketches from each episode to release on YouTube and City.com. Our digital and social media specialists live-tweet and live-meme each episode.

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