Sled Dogs

Documentary – documentary channel

Our Client:
CCI Entertainment

What We’re Doing:
Funding Application • Social Strategy • Digital Strategy • Digital Content Creation • Community Management • Website Build

Sled Dogs is a 90 minute riveting documentary produced by CCI Entertainment for CBC documentary channel that uncovers the cold truth about the dog sledding industry.

Innovate By Day collaborated with the producer and director to create an effective social media and outreach campaign with a primary goal of viewership and active participation in this activist cause. Community managers grew the film’s social media following, moderated intense ethical discussions on a regular basis and produced engaging interactive content on a custom website.

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